{"title":"Wiley","description":null,"products":[{"product_id":"spark-big-data-cluster-computing-in-production","title":"Spark: Big Data Cluster Computing in Production (Paperback)","description":"\u003cp style=\"margin-top: 0px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003ci\u003eSpark: Big Data Cluster Computing in Production\u003c\/i\u003e goes beyond general Spark overviews to provide targeted guidance toward using lightning-fast big-data clustering in production. Written by an expert team well-known in the big data community, this book walks you through the challenges in moving from proof-of-concept or demo Spark applications to live Spark in production. Real use cases provide deep insight into common problems, limitations, challenges, and opportunities, while expert tips and tricks help you get the most out of Spark performance. Coverage includes Spark SQL, Tachyon, Kerberos, ML Lib, YARN, and Mesos, with clear, actionable guidance on resource scheduling, db connectors, streaming, security, and much more.\u003c\/p\u003e\u003cp\u003eSpark has become the tool of choice for many Big Data problems, with more active contributors than any other Apache Software project. General introductory books abound, but this book is the first to provide deep insight and real-world advice on using Spark in production. Specific guidance, expert tips, and invaluable foresight make this guide an incredibly useful resource for real production settings.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReview Spark hardware requirements and estimate cluster size\u003c\/li\u003e\n\u003cli\u003eGain insight from real-world production use cases\u003c\/li\u003e\n\u003cli\u003eTighten security, schedule resources, and fine-tune performance\u003c\/li\u003e\n\u003cli\u003eOvercome common problems encountered using Spark in production\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSpark works with other big data tools including MapReduce and Hadoop, and uses languages you already know like Java, Scala, Python, and R. Lightning speed makes Spark too good to pass up, but understanding limitations and challenges in advance goes a long way toward easing actual production implementation. \u003ci\u003eSpark: Big Data Cluster Computing in Production\u003c\/i\u003e tells you everything you need to know, with real-world production insight and expert guidance, tips, and tricks.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eIlya Ganelin\u003c\/strong\u003e is a data engineer working at Capital One Data Innovation Lab. Ilya is an active contributor to the core components of Apache Spark and a committer to Apache Apex.Ema Orhian is a Big Data Engineer interested in scaling algorithms. She is the main committer on jaws-spark-sql-rest, a data warehouse explorer on top of Spark SQL.Kai Sasaki is a software engineer working in distributed computing and machine learning. He is a Spark contributor who develops mainly MLlib, ML libraries.\u003c\/p\u003e\u003cp\u003eBrennon York has been a core contributor to Apache Spark since 2014 including development on GraphX and the core build environment.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505796550726,"sku":"9781119254010","price":4019.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9788126562480_spark-big-data-cluster-computing-in-production.jpg?v=1790315234"},{"product_id":"software-engineering-an-engineering-approach","title":"Software Engineering: An Engineering Approach","description":"\u003cp\u003eThis book is the first comprehensive study of a quantitative approach to software engineering, outlining prescribed software design practices and measures necessary to assess software quality, cost, and reliability. It also introduces Computational Intelligence, which can be applied to the development of software systems.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Wiley India","offers":[{"title":"Default Title","offer_id":50505812639814,"sku":"9788126511884","price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9788126511884_software-engineering-an-engineering-approach.jpg?v=1790315308"},{"product_id":"978-0470416914-mysql-administrators-bible-0470416912","title":"MySQL Administrator's Bible","description":"\u003cp\u003eWith special focus on the next major release of MySQL, this resource provides a solid framework for anyone new to MySQL or transitioning from another database platform, as well as experience MySQL administrators. The high-profile author duo provides essential coverage of the fundamentals of MySQL database management—including MySQL’s unique approach to basic database features and functions—as well as coverage of SQL queries, data and index types, stores procedure and functions, triggers and views, and transactions. They also present comprehensive coverage of such topics as MySQL server tuning, managing storage engines, caching, backup and recovery, managing users, index tuning, database and performance monitoring, security, and more.\u003c\/p\u003e\u003cp\u003eTable of Content\u003c\/p\u003e\u003cdiv class=\"title-text-body\" id=\"infoTableof\" style=\"font-family: Lato, sans-serif; line-height: 18px; color: rgb(29, 38, 38); background-color: rgb(255, 255, 255); height: auto; overflow: hidden;\"\u003e\u003cdiv class=\"productDetail-richDataText\"\u003eIntroduction.\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e1. Introduction to MySQL.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e2. Installing and Upgrading the MySQL Server.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e3. Accessing MySQL.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e4. How MySQL Extends and Deviates From SQL.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e5. MySQL Data Types.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e6. MySQL Index Types.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e7. Stored Routines, Triggers and Events.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e8. MySQL Views.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e9. Transactions in MySQL.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e10. MySQL Server Tuning.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e11. Storage Engines.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e12. Caching with MySQL.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e13. Backups, Recovery and Disaster Planning.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e14. User Management.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e15. Partitioning.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e16. Logging and Replication.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e17. Measuring Performance.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e18. Query Analysis and Index Tuning.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e19. Monitoring Your Systems.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e20. Securing MySQL.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e21. MySQL Data Dictionary.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003e22. Scaling and High Availability Architectures.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003eAppendix A. MySQL Proxy.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003eAppendix B. Functions and Operators.\u003c\/p\u003e\n\u003cp style=\"margin-top: 18px; margin-bottom: 18px;\"\u003eAppendix C. Resources.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505847472198,"sku":"9780470416914","price":4724.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9780470416914.jpg?v=1790315515"},{"product_id":"978-1118156308-this-is-service-design-thinking-basics-tools-cases-1118156307","title":"This is Service Design Thinking","description":"\u003cp\u003e\u003cstrong\u003eHow to design and market services to create outstanding customer experiences\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eService design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003ci\u003eThis Is Service Design Thinking\u003c\/i\u003e combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBasics: outlines service design thinking along five basic principles\u003c\/li\u003e\n\u003cli\u003eTools: describing a variety of tools and methods used in Service Design Thinking\u003c\/li\u003e\n\u003cli\u003eCases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAt the end, a one-page \"Customer Journey Canvas\" is included, which can be used to quickly sketch any service on a single sheet of paper—capturing different stakeholder concerns: e.g. customers, front-line staff and management.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Author\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarc Stickdorn \u003c\/strong\u003e(Austria; http:\/\/thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJakob Schneider\u003c\/strong\u003e (Germany) is a graphic designer based in Germany.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505934274630,"sku":"9781118156308","price":3152.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1118156307.jpg?v=1790315836"},{"product_id":"978-1118935125-exploring-beaglebone-tools-and-techniques-for-building-with-embedded-linux-1118935128","title":"Exploring BeagleBone: Tools and Techniques for Building with Embedded Linux","description":"\u003cp\u003e\u003cstrong\u003eIn-depth instruction and practical techniques for building with the BeagleBone embedded Linux platform\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"synopsis-item\" style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003cbr style=\"box-sizing: border-box;\"\u003eExploring BeagleBone is a hands-on guide to bringing gadgets, gizmos, and robots to life using the popular BeagleBone embedded Linux platform. Comprehensive content and deep detail provide more than just a BeagleBone instruction manual--you'll also learn the underlying engineering techniques that will allow you to create your own projects. The book begins with a foundational primer on essential skills, and then gradually moves into communication, control, and advanced applications using C\/C++, allowing you to learn at your own pace. In addition, the book's companion website features instructional videos, source code, discussion forums, and more, to ensure that you have everything you need.\u003cbr style=\"box-sizing: border-box;\"\u003e\u003cbr style=\"box-sizing: border-box;\"\u003eThe BeagleBone's small size, high performance, low cost, and extreme adaptability have made it a favorite development platform, and the Linux software base allows for complex yet flexible functionality. The BeagleBone has applications in smart buildings, robot control, environmental sensing, to name a few; and, expansion boards and peripherals dramatically increase the possibilities. Exploring BeagleBone provides a reader-friendly guide to the device, including a crash course in computer engineering. While following step by step, you can: \u003cbr style=\"box-sizing: border-box;\"\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGet up to speed on embedded Linux, electronics, and programming\u003c\/li\u003e\n\u003cli\u003eMaster interfacing electronic circuits, buses and modules, with practical examples\u003c\/li\u003e\n\u003cli\u003eExplore the Internet-connected BeagleBone and the BeagleBone with a display\u003c\/li\u003e\n\u003cli\u003eApply the BeagleBone to sensing applications, including video and sound\u003c\/li\u003e\n\u003cli\u003eExplore the BeagleBone's Programmable Real-Time Controllers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHands-on learning helps ensure that your new skills stay with you, allowing you to design with electronics, modules, or peripherals even beyond the BeagleBone. Insightful guidance and online peer support help you transition from beginner to expert as you master the techniques presented in Exploring BeagleBone, the practical handbook for the popular computing platform.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505934635078,"sku":"9781118935125","price":2758.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1118935128.jpg?v=1790315837"},{"product_id":"clash-of-the-cultures-investment-vs-speculation","title":"Clash of the Cultures: Investment vs. Speculation (Hardcover)","description":"\u003cp\u003e\u003cstrong\u003eRecommended Reading by Warren Buffet in his March 2013 Letter to Shareholders\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003cstrong\u003eHow speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund.\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eOver the course of his sixty-year career in the mutual fund industry, Vanguard Group founder John C. Bogle has witnessed a massive shift in the culture of the financial sector. The prudent, value-adding culture of long-term investment has been crowded out by an aggressive, value-destroying culture of short-term speculation. Mr. Bogle has not been merely an eye-witness to these changes, but one of the financial sector’s most active participants. In The Clash of the Cultures, he urges a return to the common sense principles of long-term investing.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eProvocative and refreshingly candid, this book discusses Mr. Bogle's views on the changing culture in the mutual fund industry, how speculation has invaded our national retirement system, the failure of our institutional money managers to effectively participate in corporate governance, and the need for a federal standard of fiduciary duty.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eMr. Bogle recounts the history of the index mutual fund, how he created it, and how exchange-traded index funds have altered its original concept of long-term investing. He also presents a first-hand history of Wellington Fund, a real-world case study on the success of investment and the failure of speculation. The book concludes with ten simple rules that will help investors meet their financial goals. Here, he presents a common sense strategy that \"may not be the best strategy ever devised. But the number of strategies that are worse is infinite.\"\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Clash of the Cultures: Investment vs. Speculation\u003c\/i\u003e completes the trilogy of best-selling books, beginning with \u003ci\u003eBogle on Investing: The First 50 Years\u003c\/i\u003e (2001) and \u003ci\u003eDon't Count on It!\u003c\/i\u003e(2011)\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003cstrong\u003eFeatured Guest Review by William J. Bernstein\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eThere's something rotten at the core of the American financial system; we all know it.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eBefore I go any further, I'll have to put my own biases on the table. While I'm in general a big believer in the power of free markets, there are certain things they don't do particularly well. Consider, for example, airline safety. Free market fundamentalism would dictate leaving it in the hands of consumers, who would logically shun those companies that killed too many passengers. We're smarter than that, of course; in large part because of government regulation, the average year passes without a major airline crash. Ditto the interstate highway system; does anyone really believe that Smith's invisible hand would have produced anything like this gem at the heart of our economy had not Dwight Eisenhower not been so impressed with Hitler's autobahns?\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eOf course, there are some activities that the government should stay out of: it should regulate airlines, but it shouldn't run them; and it shouldn't produce food, automobiles, and almost all other goods. This begs a much larger question: just where do free markets fail?\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eWhich brings me to Jack Bogle's marvelous book about American finance, a system that, as we've seen in the past few years, has failed in a number of areas. As the author shows, it has done so by maximizing profits for managers, minimizing them for owners, and the customer be damned. For more than half a century, Mr. Bogle has not only observed this evolving spiral of immorality and self-interest from the inside, but has also been instrumental in creating, almost singlehandedly, what is thus far the major alternative to it: the customer-owned Vanguard Group.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eThere's a paradox at the heart of \u003cem\u003eThe Clash of the Cultures\u003c\/em\u003e that should rivet any capital markets participant: just how is that the more market oriented an investment company is, the poorer are its results? The author recounts in painful detail the sorry performance of mutual funds managed by the large publicly traded financial companies, and the poor stewardship at the heart of that failure. The superb performance of the funds run by Vanguard, which is essentially a non-profit organization, stands in stark contrast. And it's not just Vanguard; it turns out that TIAA-CREF, which is also essentially a non-profit, the government-run Thrift Savings Plan, and privately held fund companies all do much better than large publicly traded finance companies. It's as if, say, the Red Cross, Department of Labor, and Salvation Army had all founded nonprofit automobile manufacturers that turned out better and cheaper cars than General Motors and Toyota.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eBogle identifies the speculative (as opposed to investment) mind set of the publicly traded companies as the chief culprit; because of their next-quarter\/short-term focus, they trade frequently (as do their customers), pay scant attention to the costs of these activities, and often extract revenues from their funds and their shareholders in less ethical ways as well.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eBut that's only part of the story. \u003cem\u003eThe Clash of the Cultures\u003c\/em\u003e gets to the heart of this remarkable and, for our nation, critical, conundrum of how in some economic spheres, nonprofits can outperform the invisible hand. It's required reading for every concerned citizen and every worried investor, and food for thought for anyone with an open mind and a curiosity about the world.\u003c\/p\u003e\u003cp\u003e\u003cbr style=\"box-sizing: border-box; font-family: \" helvetica neue arial sans-serif\u003e\u003cstrong\u003eFrom the Inside Flap\u003c\/strong\u003e:\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eDuring the course of his sixty-one year career, mutual fund pioneer and Vanguard Group founder John C. Bogle has seen enormous expansion and remarkable change in the financial sector of the U.S. economy. In his tenth book, \u003ci\u003eThe Clash of the Cultures: Investment vs. Speculation,\u003c\/i\u003e he brings his considerable wisdom and experience to bear on the most troubling developments of the recent era—the crowding out of long-term investment by short-term speculation.\u003c\/p\u003e\u003cp\u003eDuring Bogle's career in the investment profession, he's witnessed a change in the very nature of our financial system, and not for the better. Our aggressive culture of destructive and costly speculation has come to dominate the earlier prudent culture of investment. To the detriment of our society, the idea of stewardship has gotten lost in the shuffle, replaced by salesmanship and innovations that have ill-served investors.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505935650886,"sku":"9781118122778","price":2360.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1118122771.jpg?v=1790315844"},{"product_id":"analytics-revolution-how-to-improve-your-business-by-making-analytics-operational-in-the-big-data-era","title":"Analytics Revolution","description":"\u003cp style=\"margin-top: 0px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003eLead your organization into the industrial revolution of analytics with \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eThe topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003ci\u003eThe Analytics Revolution\u003c\/i\u003e delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAn overview of what operational analytics are and what trends lead us to them\u003c\/li\u003e\n\u003cli\u003eTips on structuring technology infrastructure and analytics organizations to succeed\u003c\/li\u003e\n\u003cli\u003eA discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered\u003c\/li\u003e\n\u003cli\u003eGuidance on how to justify, implement, and govern operational analytics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Analytics Revolution\u003c\/i\u003e gives you everything you need to implement operational analytic processes with big data.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em; font-family: \" amazon ember arial sans-serif small rgb font-size:=\"\" background-color:=\"\"\u003eThe ability to instantly adapt to changing conditions is the key to success in today's marketplace. \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e shows you how you can integrate insights from the analysis of data, both big and small, into your daily operations. The analytics revolution is already here, and it aims to make analytics embedded, operational processes instead of external, batch processes. Airlines use analytics to prioritize and reroute passengers in real time. Banks constantly analyze account activity patterns to prevent and detect fraud. Users' social media and e-commerce experiences are customized based on up-to-the-second information. You can implement similar capabilities, and the first step is to understand what the analytics revolution is all about and how to join it.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em; font-family: \" amazon ember arial sans-serif small rgb font-size:=\"\" background-color:=\"\"\u003eBill Franks has built his career on a talent for explaining complex analytics to business audiences. In \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e, you'll learn how to cut through the clutter and leverage the trends and processes that will keep you ahead of your competitors. In this book, Bill uses his characteristic clarity to guide you through the process of building teams, creating culture, updating analytics methodologies, and leveraging technology to evolve your organization to operational analytics.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Analytics Revolution\u003c\/i\u003e shows exactly what making analytics operational means for you and how to start evolving your organization toward using operational analytics for better, faster, more effective decision making. Written in a style that's accessible to anyone, regardless of background, \u003ci\u003eThe Analytics Revolution\u003c\/i\u003e provides a scalable framework for embedding analytics within all sorts of business processes. This book is for managers and business leaders looking for a way to keep up and move ahead by building a foundation of analytics on which an organization can thrive.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505935749190,"sku":"9781118873670","price":2952.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/111887367X.jpg?v=1790315845"},{"product_id":"film-studies-for-dummies","title":"Film Studies For Dummies","description":"\u003cp\u003e\u003cstrong\u003eMake sense of the world of cinema\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eWant to pull back the curtain on film? This hands-on, friendly guide unravels the complexities of film and helps you put cinema into a cultural context. You'll get an easy-to-follow introduction to different film genres and styles, learn about the history of cinema, get to know who makes up a filmmaking team, explore global cinema from Hollywood to Bollywood and much more.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003ci\u003eFilm Studies For Dummies\u003c\/i\u003e will open your mind to how the film industry works and help you to discover the impact of film on popular culture. You'll get easy-to-read information on analyzing and critiquing film from a range of theoretical, historical and critical perspectives, and learn how people communicate ideas in film. You'll also be able to shine a light on how stories are developed in movies, understand how a storyline is related to broader issues in society and become a well-versed and insightful film student.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCovers the narrative, artistic, cultural, economic and political implications of cinema\u003c\/li\u003e\n\u003cli\u003eProvides conceptual frameworks for understanding a film's relationship to reality\u003c\/li\u003e\n\u003cli\u003eExplores how people tell stories and communicate ideas in film\u003c\/li\u003e\n\u003cli\u003eHelps you excel as a student of film\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're planning to study film, a humanities student with a forthcoming module on film or a film enthusiast wondering if this might be the future for you, \u003ci\u003eFilm Studies For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003ci\u003eLearn to:\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePut cinema into a cultural context based on different genres and styles\u003c\/li\u003e\n\u003cli\u003eCritique film from a range of theoretical, historical and critical perspectives\u003c\/li\u003e\n\u003cli\u003eExplore the world through film\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003cstrong\u003eFrom Hollywood to Bollywood, explore the fantastic world of film\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eWhether you’re preparing to study film at university or you simply have a passion for cinema, you’re bound to enjoy this book. Here’s where you’ll learn how people communicate ideas in films, how the industry works and who’s on the team, the impact of film on popular culture, the different genres and styles, film theory, the joys of animation and so much more.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplore far-reaching effects – examine the narrative, artistic, cultural, economic and political implications of cinema\u003c\/li\u003e\n\u003cli\u003eCompare and contrast film and reality – explore conceptual frameworks for a film’s relationship to reality\u003c\/li\u003e\n\u003cli\u003eFind out just how they do it – discover how stories are developed in movies and how a storyline is related to broader issues in society\u003c\/li\u003e\n\u003cli\u003eWork out what it’s all about – get to grips with avant-garde cinema and find out what such films really offer\u003c\/li\u003e\n\u003cli\u003eTake the incredible world tour – sample the unique styles of cinema in Europe, Japan, India and other countries\u003c\/li\u003e\n\u003cli\u003eGo larger than life – learn about greats in the industry, venture into film analysis and look at the transitions into 21st century cinema\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003cstrong\u003eOpen the book and find:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow people tell stories in film\u003c\/li\u003e\n\u003cli\u003eWays film is used to explore current issues and attitudes\u003c\/li\u003e\n\u003cli\u003eResponsibilities of cinematographers and producers\u003c\/li\u003e\n\u003cli\u003eThe mysteries of mise-en-scene\u003c\/li\u003e\n\u003cli\u003eAll about digital-age animation\u003c\/li\u003e\n\u003cli\u003eAuteurs from the 1930s to today\u003c\/li\u003e\n\u003cli\u003eWhat poststructuralism and postmodernism really mean\u003c\/li\u003e\n\u003cli\u003eTen must-watch movies\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505935781958,"sku":"9781118886595","price":1575.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1118886593.jpg?v=1790315845"},{"product_id":"incremental-software-architecture-a-method-for-saving-failing-it-implementations","title":"Incremental Software Architecture: A Method for Saving Failing IT Implementations","description":"\u003cp\u003e\u003cstrong\u003eThe best-practices solution guide for rescuing broken software systems\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"synopsis-item\" style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eDevised to rescue failing IT implementations, \u003ci\u003eIncremental Software Architecture\u003c\/i\u003e presents an advanced approach for designing durable, flawless, and elastic software systems to enable business growth. This is a practical-solutions manual with complete guidance, abundance of hands-on instruction, and powerful remedies formulated to save software malfunction. Such software architecture failure typically hinders organizational response to commerce trends, growing consumer demands, changes to business strategies, and technological evolution.You'll learn how to avoid developing software systems that are destined to fail and rescue under-performing software implementations that have already deployed to production. These methods and practices will help you circumvent the business losses that cause companies to flounder.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMitigate risks of software development projects\u003c\/li\u003e\n\u003cli\u003eAccurately assess technological feasibility and viability\u003c\/li\u003e\n\u003cli\u003eIncrease return on investments (ROI)\u003c\/li\u003e\n\u003cli\u003eProvide effective tools to assess technological achievability and viability\u003c\/li\u003e\n\u003cli\u003eIntroduce software design best practices for enterprise architecture efforts\u003c\/li\u003e\n\u003cli\u003eIdentify actual software construction value proposition\u003c\/li\u003e\n\u003cli\u003eFoster software assets reuse and consolidation\u003c\/li\u003e\n\u003cli\u003eAccelerate time-to-market\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOn the software architecture front, fierce competition and volatile commerce markets drive companies to invest heavily in the construction of software systems, which strains IT and business budgets and puts immense pressure on existing network infrastructure. As technology evolves, these increasingly complex computing landscapes become more expensive and difficult to maintain. \u003ci\u003eIncremental Software Architecture\u003c\/i\u003e shows you how to revamp the architecture to effectively reduce production environment burden, cost, and the chance of failure.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eWhen large-scale implementations and monolithic application formations fail, the results are devastating to an organization's productivity and bottom line. Reducing this type of risk requires slicing the architectural blueprint into segments in order to design, analyze, verify, and ultimately implement a robust, company-wide system solution in phases. \u003ci\u003eIncremental Software Architecture\u003c\/i\u003eis the cutting-edge field guide to diagnosing and rebuilding underperforming software systems into models of efficiency and standardization.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eAuthoritative insight from a leader in the industry paired with plenty of hands-on practice make this groundbreaking resource a must-have for IT and business managers serious about saving their software systems by developing the best and most powerful remedies to the root causes of their software malfunctions. Practical coverage is specifically designed to answer the most common questions facing those in charge of finding and fixing software systems when they negatively impact business performance. It details architecture and design best practices for enterprise architecture efforts and demonstrates how to promote reusing and consolidating existing software assets. To provide at-your-fingertips referencing in the real world, critical material on the incremental software architecture process and its primary objectives is conveniently organized in three sections covering the discovery and analysis, decomposition, and certification of an enterprise end-state. Right away, you'll be able to start:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMastering effective tools to assess technological achievability and viability\u003c\/li\u003e\n\u003cli\u003eIncreasing ROI and accelerating time-to-market\u003c\/li\u003e\n\u003cli\u003eIdentifying actual software construction value propositions\u003c\/li\u003e\n\u003cli\u003eEngineering a system that operates effectively in complex computing environments\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThere's no end to the fierce competition and volatile commerce markets driving companies to allocate large budgets to constructing software systems, which makes the skill set you gain with this book a long-term asset to your professional toolbox. See for yourself how your value to a company \u003ci\u003eincreases\u003c\/i\u003e with your ability to \u003ci\u003edecrease\u003c\/i\u003e strain, cost, and the chance of failure with \u003ci\u003eIncremental Software Architecture\u003c\/i\u003e.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em; font-family: \" amazon ember arial sans-serif small rgb font-size:=\"\" background-color:=\"\"\u003eTHE BEST-PRACTICES SOLUTION GUIDE FOR RESCUING BROKEN SOFTWARE SYSTEMS\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em; font-family: \" amazon ember arial sans-serif small rgb font-size:=\"\" background-color:=\"\"\u003e\u003ci\u003eIncremental Software Architecture\u003c\/i\u003e is the only guide you need to proactively root out and repair failing software systems, while mitigating the impact to a company's system, budget, and future risk.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em; font-family: \" amazon ember arial sans-serif small rgb font-size:=\"\" background-color:=\"\"\u003eThe wrong software system increases a company's risk of failure so much, it's a question of when, not if, something goes catastrophically wrong. This practitioner's guide gives you all the strategies and methods used by industry leaders for designing custom-fit software systems, along with cautionary advice on how to avoid developing systems destined to fail. Engineer with confidence using the step-by-step approach that enables you to design and test your software system through every sector of the enterprise. You'll turn to this cutting-edge resource again and again for its:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProven best practices for developing software systems that reduce business risk\u003c\/li\u003e\n\u003cli\u003eA revealing collection of case studies illustrating how and why software systems underperform\u003c\/li\u003e\n\u003cli\u003eRefreshing perspective and tactics for gaining a competitive edge by operating with smaller, more adaptable management and technical groups\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505935880262,"sku":"9781119117643","price":2462.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/111911764X.jpg?v=1790315847"},{"product_id":"978-1119293323-coding-for-dummies-1119293324","title":"Coding For Dummies (Paperback)","description":"\u003cp\u003e\u003ci\u003e\u003cstrong\u003eCoding For Dummies, (9781119293323) was previously published as Coding For Dummies, (9781118951309). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cbr\u003e\u003cstrong\u003eHands-on exercises help you learn to code like a pro\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eNo coding experience is required for \u003ci\u003eCoding For Dummies,\u003c\/i\u003e your one-stop guide to building a foundation of knowledge in writing computer code for web, application, and software development. It doesn't matter if you've dabbled in coding or never written a line of code, this book guides you through the basics. Using foundational web development languages like HTML, CSS, and JavaScript, it explains in plain English how coding works and why it's needed.\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eOnline exercises developed by Codecademy, a leading online code training site, help hone coding skills and demonstrate results as you practice.\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eThe site provides an environment where you can try out tutorials built into the text and see the actual output from your coding. You'll also gain access to end-of-chapter challenges to apply newly acquired skills to a less-defined assignment. So what are you waiting for?\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe current demand for workers with coding and computer science skills far exceeds the supply\u003c\/li\u003e\n\u003cli\u003eTeaches the foundations of web development languages in an easy-to-understand format\u003c\/li\u003e\n\u003cli\u003eOffers unprecedented opportunities to practice basic coding languages\u003c\/li\u003e\n\u003cli\u003eReaders can access online hands-on exercises and end-of-chapter assessments that develop and test their new-found skills\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're a student looking for an introduction to the basic concepts of coding or a professional looking to add new skills, \u003ci\u003eCoding For Dummies\u003c\/i\u003e has you covered.\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eIntroduction 1\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003ePart 1: Getting Started with Coding\u003c\/strong\u003e\u003cstrong\u003e 5\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 1: What Is Coding? 7\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 2: Programming for the Web 19\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 3: Becoming a Programmer 33\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003ePart 2: Building the Silent and Interactive Web Page\u003c\/strong\u003e\u003cstrong\u003e 41\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 4: Exploring Basic HTML 43\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 5: Getting More Out of HTML 59\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 6: Getting Stylish with CSS 75\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 7: Next Steps with CSS 97\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 8: Working Faster with Twitter Bootstrap 119\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 9: Adding in JavaScript 135\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003ePart 3: Putting Together a Web Application\u003c\/strong\u003e\u003cstrong\u003e 157\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 10: Building Your Own App 159\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 11: Researching Your First Web Application 171\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 12: Coding and Debugging Your First Web Application 187\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003ePart 4: Developing Your Coding Skills Further\u003c\/strong\u003e\u003cstrong\u003e 197\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 13: Getting Familiar with Ruby 199\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 14: Wrapping Your Head around Python 213\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003ePart 5: The Part of Tens\u003c\/strong\u003e\u003cstrong\u003e 227\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 15: Ten Free Resources for Coding and Coders 229\u003c\/p\u003e\u003cp style=\"margin-top: 18px; margin-bottom: 18px; color: rgb(29, 38, 38); font-family: Lato, sans-serif; background-color: rgb(255, 255, 255);\"\u003eCHAPTER 16: Ten Tips for Novice Coders 237\u003c\/p\u003e\u003cp\u003eIndex 245\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505936011334,"sku":"9781119293323","price":2388.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1119293324.jpg?v=1790315851"},{"product_id":"virtualization-essentials-2nd-edition","title":"Virtualization Essentials 2nd Edition","description":"\u003cp\u003e\u003ci\u003eVirtualization Essentials, Second Edition\u003c\/i\u003e provides new and aspiring IT professionals with immersive training in working with virtualization environments. Clear, straightforward discussion simplifies complex concepts, and the hands-on tutorial approach helps you quickly get up to speed on the fundamentals. You'll begin by learning what virtualization is and how it works within the computing environment, then you'll dive right into building your own virtual machine. You'll learn how to set up the CPU, memory, storage, networking, and more as you master the skills that put you in-demand on the job market. Each chapter focuses on a specific goal, and concludes with review questions that test your understanding as well as suggested exercises that help you reinforce what you've learned.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eAs more and more companies are leveraging virtualization, it's imperative that IT professionals have the skills and knowledge to interface with virtualization-centric infrastructures. This book takes a learning-by-doing approach to give you hands-on training and a core understanding of virtualization.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand how virtualization works\u003c\/li\u003e\n\u003cli\u003eCreate a virtual machine by scratch and migration\u003c\/li\u003e\n\u003cli\u003eConfigure and manage basic components and supporting devices\u003c\/li\u003e\n\u003cli\u003eDevelop the necessary skill set to work in today's virtual world\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eVirtualization was initially used to build test labs, but its use has expanded to become best practice for a tremendous variety of IT solutions including high availability, business continuity, dynamic IT, and more. Cloud computing and DevOps rely on virtualization technologies, and the exponential spread of these and similar applications make virtualization proficiency a major value-add for any IT professional. \u003ci\u003eVirtualization Essentials, Second Edition\u003c\/i\u003e provides accessible, user-friendly, informative virtualization training for the forward-looking pro.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505967927366,"sku":"9781119267720","price":3152.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119267720-us.jpg?v=1790316857"},{"product_id":"devops-adoption-playbook-a-guide-to-adopting-devops-in-a-multi-speed-it-enterprise","title":"DevOps Adoption Playbook: A Guide to Adopting DevOps in a Multi-Speed IT Enterprise","description":"\u003cp\u003e\u003ci\u003eThe DevOps Adoption Playbook\u003c\/i\u003e provides practical, actionable, real-world guidance on implementing DevOps at enterprise scale. Author Sanjeev Sharma heads the DevOps practice for IBM; in this book, he provides unique guidance and insight on implementing DevOps at large organizations. Most DevOps literature is aimed at startups, but enterprises have unique needs, capabilities, limitations, and challenges; \"DevOps for startups\" doesn't work at this scale, but the DevOps paradigm can revolutionize enterprise IT. Deliver high-value applications and systems with velocity and agility by adopting the necessary practices, automation tools, and organizational and cultural changes that lead to innovation through rapid experimentation. Speed is an advantage in the face of competition, but it must never come at the expense of quality; DevOps allows your organization to keep both by intersecting development, quality assurance, and operations.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eEnterprise-level DevOps comes with its own set of challenges, but this book shows you just how easily they are overcome. With a slight shift in perspective, your organization can stay ahead of the competition while keeping costs, risks, and quality under control.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGrasp the full extent of the DevOps impact on IT organizations\u003c\/li\u003e\n\u003cli\u003eAchieve high-value innovation and optimization with low cost and risk\u003c\/li\u003e\n\u003cli\u003eExceed traditional business goals with higher product release efficiency\u003c\/li\u003e\n\u003cli\u003eImplement DevOps in large-scale enterprise IT environments\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDevOps has been one of IT's hottest trends for the past decade, and plenty of success stories testify to its effectiveness in organizations of any size, industry, or level of IT maturity, all around the world. \u003ci\u003eThe DevOps Adoption Playbook\u003c\/i\u003e shows you how to get your organization on board so you can slip production into the fast lane and innovate your way to the top.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505970090054,"sku":"9781119308744","price":3152.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119308744_0.jpg?v=1790316919"},{"product_id":"data-science-for-dummies-2nd-edition","title":"Data Science For Dummies, 2nd Edition","description":"\u003cp\u003e\u003cstrong\u003eDiscover how data science can help you gain in-depth insight into your business - the easy way!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eJobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. \u003ci\u003eData Science For Dummies\u003c\/i\u003e is the perfect starting point for IT professionals and students who want a quick primer on all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. \u003cbr\u003e\u003cbr\u003eWhile this book serves as a wildly fantastic guide through the broad, sometimes intimidating field of big data and data science, it is not an instruction manual for hands-on implementation. Here’s what to expect:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides a background in big data and data engineering before moving on to data science and how it's applied to generate value\u003c\/li\u003e\n\u003cli\u003eIncludes coverage of big data frameworks like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL\u003c\/li\u003e\n\u003cli\u003eExplains machine learning and many of its algorithms as well as artificial intelligence and the evolution of the Internet of Things\u003c\/li\u003e\n\u003cli\u003eDetails data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIt's a big, big data world out there—let \u003ci\u003eData Science For Dummies\u003c\/i\u003e help you harness its power and gain a competitive edge for your organization.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003eLillian Pierson, P.E.\u003c\/strong\u003e is a data scientist, professional environmental engineer, and leading data science consultant to global leaders in IT, major governmental and non-governmental entities, prestigious media corporations, and not-for-profit technology groups.\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505977626694,"sku":"9781119327639","price":2363.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51sJMXcJ19L._SX260.jpg?v=1790317076"},{"product_id":"978-8126564408-art-of-digital-marketing-the-definitive-guide-to-creating-strategic-targeted-and-measurable-online-campaigns-8126564407","title":"Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns","description":"\u003cp style=\"box-sizing: border-box; margin: 0px 0px 1em; padding: 0px; border: 0px; vertical-align: baseline; line-height: 1.45em; font-family: \" helvetica neue arial sans-serif font-size:=\"\"\u003eIf organizations and marketing professionals are to thrive in today's increasingly competitive world, they must develop and maintain their business operations and customer engagement in a constantly evolving digital environment.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 1em; padding: 0px; border: 0px; vertical-align: baseline; line-height: 1.45em; font-family: \" helvetica neue arial sans-serif font-size:=\"\"\u003eWritten by Ian Dodson of the acclaimed Digital Marketing Institute, \u003ci style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eThe Art of Digital Marketing\u003c\/i\u003e offers an indispensible resource for tapping into the power of digital marketing. The text reflects the industry's best practices, current trends, and innovative insights that help to cultivate a competitive edge within an in-demand industry. \u003ci style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eThe Art of Digital Marketing\u003c\/i\u003e corresponds with the Digital Marketing Institute's certification program and can be used by anyone who wants to access the fundamentals of digital marketing.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 1em; padding: 0px; border: 0px; vertical-align: baseline; line-height: 1.45em; font-family: \" helvetica neue arial sans-serif font-size:=\"\"\u003eDesigned to make learning simple, accessible, and convenient, \u003ci style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eThe Art of Digital Marketing\u003c\/i\u003e is an all-inclusive introductory handbook to the essential approaches, key concepts, and skills needed for kick-starting a digital marketing career. The guiding principle behind the text's innovative digital marketing philosophy can best be summed up as \"Start with the customer and work backwards.\"\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 1em; padding: 0px; border: 0px; vertical-align: baseline; line-height: 1.45em; font-family: \" helvetica neue arial sans-serif font-size:=\"\"\u003eThe impact and effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. \u003ci style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eThe Art of Digital Marketing\u003c\/i\u003e outlines a proven marketing framework and shows how it can be implemented and managed effectively to reach the empowered consumer.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 1em; padding: 0px; border: 0px; vertical-align: baseline; line-height: 1.45em; font-family: \" helvetica neue arial sans-serif font-size:=\"\"\u003eThe digital marketing framework is based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. \u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eINITIATE\u003c\/b\u003e: A digital campaign is only as strong as the time spent interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. \u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eITERATE\u003c\/b\u003e: Unlike traditional marketing models which rely on a front loading of investment and resources, digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. \u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eINTEGRATE\u003c\/b\u003e: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 1em; padding: 0px; border: 0px; vertical-align: baseline; line-height: 1.45em; font-family: \" helvetica neue arial sans-serif font-size:=\"\"\u003e\u003ci style=\"box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\"\u003eThe Art of Digital Marketing\u003c\/i\u003e is a key resource for empowering professionals with the digital skills and knowledge needed to take control of their career and maximizing their potential.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505987653702,"sku":"9781119265702","price":3940.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51DmzFLUPnL.jpg?v=1790317234"},{"product_id":"978-1119173779-amazon-web-services-for-dummies-1119173779","title":"Amazon Web Services for Dummies","description":"\u003cp\u003eThis is the hardcover format of Amazon Web Services For Dummies. Create dynamic cloud-based websites with Amazon Web Services and this friendly guide! As the largest cloud computing platform in the world, Amazon Web Services (AWS) provides one of the most popular web services options available. This easy-to-understand guide is the perfect introduction to the Amazon Web Services platform and all it can do for you. You'll learn about the Amazon Web Services tool set; how different web services (including S3, Amazon EC2, and Amazon Flexible Payments) and Glacier work; and how you can implement AWS in your organization. Explains how to use Amazon Web Services to store objects, take payments, manage large quantities of data, send e-mails, deploy push notifications, and more from your website Details how AWS can reduce costs, improve efficiency, increase productivity, and cut down on expensive hardware investments - and administrative headaches - in your organization Includes practical examples and helpful step-by-step lists to help you experiment with different AWS features and create a robust website that meets your needs Amazon Web Services For Dummies is exactly what you need to get your head in the cloud with Amazon Web Services!\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505987719238,"sku":"9781119173779","price":3939.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/71yVnPmBHVL.jpg?v=1790317241"},{"product_id":"978-1119021216-comptia-linux-powered-by-linux-professional-institute-study-guide-exam-lx0-103-and-exam-lx0-104-comptia-linux-study-guide-3rd-edition-1119021219","title":"CompTIA Linux+ Powered by Linux Professional Institute Study Guide: Exam LX0-103 and Exam LX0-104 (Comptia Linux + Study Guide) 3rd Edition","description":"\u003cp\u003e\u003cstrong\u003eCompTIA Authorized Linux+ prep\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"synopsis-item\" style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003ci\u003e\u003cbr style=\"box-sizing: border-box;\"\u003eCompTIA Linux+ Study Guide\u003c\/i\u003e is your comprehensive study guide for the Linux+ Powered by LPI certification exams. With complete coverage of 100% of the objectives on both exam LX0-103 and exam LX0-104, this study guide provides clear, concise information on all aspects of Linux administration, with a focus on the latest version of the exam. You'll gain the insight of examples drawn from real-world scenarios, with detailed guidance and authoritative coverage of key topics, including GNU and Unix commands, system operation, system administration, system services, security, and more, from a practical perspective that easily translates into on-the-job know-how. You'll also get access to helpful study tools, including bonus practice exams, electronic flashcards, and a searchable glossary of key terms that are important to know for exam day.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eLinux is viewed by many companies and organizations as an excellent, low-cost, secure alternative to expensive operating systems such as Microsoft Windows. The CompTIA Linux+ Powered by LPI exams test a candidate's understanding and familiarity with the Linux Kernel.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReview the basic system architecture, installation, and management\u003c\/li\u003e\n\u003cli\u003eUnderstand commands, devices, and file systems\u003c\/li\u003e\n\u003cli\u003eUtilize shells, scripting, and data management techniques\u003c\/li\u003e\n\u003cli\u003eNavigate user interfaces, desktops, and essential system services\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAs the Linux server market share continue to grow, so too does the demand for qualified and certified Linux administrators. Certification holders must recertify every five years, but LPI recommends recertifying every two years to stay fully up to date with new technologies and best practices. \u003ci\u003eCompTIA Linux+ Study Guide\u003c\/i\u003e gives you the advantage of exam day confidence.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003cstrong\u003eYour complete guide to preparing for the Linux+ Certification Exams LX0-103 and LX0-104\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003ci\u003eThe CompTIA Linux+ Study Guide, Third Edition\u003c\/i\u003e is your one-stop resource for complete coverage of Exams LX0-103 and LX0-104. This Sybex Study Guide covers 100% of all exam 103 and 104 objectives. You'll prepare for the exam smarter and faster with Sybex thanks to superior content including, assessment tests that check exam readiness, objective map, real-world scenarios, hands-on exercises, key topic exam essentials, and challenging chapter review questions. Reinforce what you have learned with the exclusive Sybex online learning environment, assessable across multiple devices. Get prepared for the Linux+ Exams LX0-103 and LX0-104 with Sybex.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003cstrong\u003eCoverage of 100% of all exam objectives in this Study Guide means you'll be ready for:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eManaging Software\u003c\/li\u003e\n\u003cli\u003eConfiguring Hardware\u003c\/li\u003e\n\u003cli\u003eManaging Files\u003c\/li\u003e\n\u003cli\u003eBooting Linux and Editing Files\u003c\/li\u003e\n\u003cli\u003eConfiguring the X Window System\u003c\/li\u003e\n\u003cli\u003eConfiguring Basic Networking\u003c\/li\u003e\n\u003cli\u003eWriting Scripts, Configuring Email, and Using Databases\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eCovers 100% of exam objectives including, deploying, managing, and maintaining servers, configuring file and print services, configuring routing and remote access, and much more...\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eIncludes interactive online learning environment with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e+ Custom practice exam\u003c\/li\u003e\n\u003cli\u003e+ Over 100 electronic flashcards\u003c\/li\u003e\n\u003cli\u003e+ Searchable key term glossary\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eTake your exam prep to the next level with Sybex's superior interactive online tools. To access the learning environment, simply visit: \u003cstrong\u003e\u003ca href=\"http:\/\/sybextestbanks.wiley.com\"\u003ehttp:\/\/sybextestbanks.wiley.com\u003c\/a\u003e\u003c\/strong\u003e, plug in your unique PIN and instantly gain access to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInteractive online learning environment and test bank covering both CompTIA Linux+ exams, including all 200 chapter review questions and two 50-question bonus exams.\u003c\/li\u003e\n\u003cli\u003e150 Electronic Flashcards to reinforce learning and provide last minute prep before the exam.\u003c\/li\u003e\n\u003cli\u003eComprehensive searchable glossary in PDF format gives you instant access to the key terms so you are fully prepared.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50505999089734,"sku":"9781119021216","price":4727.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119021216-us.jpg?v=1790317415"},{"product_id":"data-driven-marketing-the-15-metrics-everyone-in-marketing-should-know","title":"Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know","description":"\u003cp\u003eIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization\u003c\/li\u003e\n\u003cli\u003eIn-depth discussion of the fifteen key metrics every marketer should know\u003c\/li\u003e\n\u003cli\u003eBased on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms\u003c\/li\u003e\n\u003cli\u003eUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending\u003c\/li\u003e\n\u003cli\u003eIn-depth examples of how to apply the principles in small and large organizations\u003c\/li\u003e\n\u003cli\u003eFree downloadable ROMI templates for all examples given in the book\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506003152966,"sku":"9780470504543","price":2110.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51abwFxgrdL.jpg?v=1790317481"},{"product_id":"978-1119067900-ocp-oracle-certified-professional-java-se-8-programmer-ii-study-guide-exam-1z0-809-1119067901","title":"OCP: Oracle Certified Professional Java SE 8 Programmer II Study Guide: Exam 1Z0-809","description":"\u003cp\u003e\u003ci\u003eOCP: Oracle Certified Professional Java SE 8 Programmer II Study Guide\u003c\/i\u003e is your comprehensive companion for preparing for Exam 1Z0-809 as well as upgrade Exam 1Z0-810 and Exam 1Z0-813. With full coverage of 100% of exam objectives, this invaluable guide reinforces what you know, teaches you what you don't know, and gives you the hands-on practice you need to boost your skills. Written by expert Java developers, this book goes beyond mere exam prep with the insight, explanations and perspectives that come from years of experience. You'll review the basics of object-oriented programming, understand functional programming, apply your knowledge to database work, and much more. From the basic to the advanced, this guide walks you through everything you need to know to confidently take the OCP 1Z0-809 Exam and upgrade exams 1Z0-810 and 1Z0-813.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eJava 8 represents the biggest changes to the language to date, and the latest exam now requires that you demonstrate functional programming competence in order to pass. This guide has you covered, with clear explanations and expert advice.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand abstract classes, interfaces, and class design\u003c\/li\u003e\n\u003cli\u003eLearn object-oriented design principles and patterns\u003c\/li\u003e\n\u003cli\u003eDelve into functional programming, advanced strings, and localization\u003c\/li\u003e\n\u003cli\u003eMaster IO, NIO, and JDBC with expert-led database practice\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're ready to take the next step in your IT career, \u003ci\u003eOCP: Oracle Certified Professional Java SE 8 Programmer II Study Guide\u003c\/i\u003e is your ideal companion on the road to certification.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506011312198,"sku":"9781119067900","price":3940.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51DI39I1iQL._SX397_BO1_204_203_200.jpg?v=1790317609"},{"product_id":"978-1118536094-a-b-testing-the-most-powerful-way-to-turn-clicks-into-customers-1118536096","title":"A\/B Testing: The Most Powerful Way to Turn Clicks Into Customers (Paperback)","description":"\u003cp\u003eDan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A\/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A\/B testing is today.\"\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003e—MARISSA MAYER,\u003c\/strong\u003e CEO of Yahoo!\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\"Finally, a book on A\/B testing and digital optimization that I will eagerly hand out to my clients! It's approachable, not overly technical, and is actually full of real-world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies.\"\u003cbr\u003e\u003cstrong\u003e— CALEB WHITMORE,\u003c\/strong\u003e founder and CEO, Analytics Pros; coauthor of \u003ci\u003ePerformance Marketing with Google Analytics\u003c\/i\u003e\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\"A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!\"\u003cbr\u003e\u003cstrong\u003e— Tim Ash,\u003c\/strong\u003e CEO, SiteTuners; bestselling author of \u003ci\u003eLanding Page Optimization\u003c\/i\u003e; and chair of Conversion Conference\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\"Here's the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don't know how? Let Dan and Pete teach you!\"\u003cbr\u003e\u003cstrong\u003e— Avinash Kaushik,\u003c\/strong\u003e author of \u003ci\u003eWeb Analytics 2.0\u003c\/i\u003e; Digital Marketing Evangelist, Google\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\"Savvy marketers have long known that A\/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. \u003ci\u003eA\/B Testing: The Most Powerful Way to Turn Clicks into Customers\u003c\/i\u003e shows marketers at all levels of experience why testing is important—and more importantly, it gives them step-by-step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!\"\u003cbr\u003e\u003cstrong\u003e— Jon Miller,\u003c\/strong\u003e cofounder and VP of Marketing, Marketo\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\"A\/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A\/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book.\"\u003cbr\u003e\u003cstrong\u003e— Amy Chang,\u003c\/strong\u003e former Global Head of Product, Google Analytics\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 0px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\"Much like the prescriptive writing guide \u003ci\u003eThe Elements of Style\u003c\/i\u003e by Strunk and White, \u003ci\u003eA\/B Testing\u003c\/i\u003e is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing.\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e— Khai Tran,\u003c\/strong\u003e Senior Manager, Product—Online Video Products \u0026amp; Platforms, Disney\/ABC Television Group\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506012164166,"sku":"9781118536094","price":2202.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/41_1tPQfLZL._SX332_BO1_204_203_200.jpg?v=1790317618"},{"product_id":"excel-vba-programming-for-dummies-paperback","title":"Excel VBA Programming For Dummies (Paperback)","description":"\u003cp\u003e\u003cstrong\u003eTake your data analysis and Excel programming skills to new heights\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn order to take Excel to the next level, you need to understand and implement the power of Visual Basic for Applications (VBA). This 4\u003csup\u003eth\u003c\/sup\u003e edition of \u003ci\u003eExcel VBA Programming For Dummies\u003c\/i\u003e introduces you to a wide array of new Excel options, beginning with the most important tools and operations for the Visual Basic Editor. Inside, you'll get the lowdown on the essential elements and concepts for programming with Excel, discover techniques for handling errors and exterminating bugs, working with range objects, controlling program flow, and much more.\u003c\/p\u003e\u003cp\u003eWith the release of Microsoft Office 2016, Excel will see changes in its operating system, and this fun, hands-on guide will make it easier than ever to harness the power of Visual Basic for Applications and create custom applications and macros on the world's most popular spreadsheet tool. Packed with friendly advice on the easiest ways to develop custom dialog boxes, toolbars, and menus, you'll be creating Excel applications custom-fit to your unique needs in no time at all!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProvides step-by-step instructions for creating VBA macros to maximize productivity\u003c\/li\u003e\n\u003cli\u003eHelps to increase efficiency by demonstrating how to customize your applications so they look and work the way you want\u003c\/li\u003e\n\u003cli\u003eFully updated for Excel 2016\u003c\/li\u003e\n\u003cli\u003eAll sample programs, VBA code, and worksheets are available at dummies.com\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're a beginning to intermediate VBA programmer looking to get up to speed on creating customized solutions with Excel applications, \u003ci\u003eExcel VBA Programming For Dummies, 4\u003csup\u003eth\u003c\/sup\u003e Edition\u003c\/i\u003e makes it easier.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003eJohn Walkenbach \u003c\/strong\u003e\u003cstrong\u003ei\u003c\/strong\u003es a leading authority on spreadsheet software and creator of the award-winning Power Utility Pak. The author of more than 50 books, he has also written articles and reviews for \u003ci\u003ePC World\u003c\/i\u003e, \u003ci\u003eInfoWorld\u003c\/i\u003e, and \u003ci\u003eWindows\u003c\/i\u003e. John maintains the popular Spreadsheet Page at http:\/\/spreadsheetpage.com.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506018029638,"sku":"9781119077398","price":2758.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/512OVCO5kBL._SX420_BO1_204_203_200.jpg?v=1790317728"},{"product_id":"professional-windows-embedded-compact-7-paperback","title":"Professional Windows Embedded Compact 7 (Paperback)","description":"\u003cp\u003e\u003cstrong\u003eLearn to program an array of customized devices and solutions\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs a compact, highly efficient, scalable operating system, Windows Embedded Compact 7 (WEC7) is one of the best options for developing a new generation of network-enabled, media-rich, and service-oriented devices. This in-depth resource takes you through the benefits and capabilities of WEC7 so that you can start using this performance development platform today. Divided into several major sections, the book begins with an introduction and then moves on to coverage of OS design, application development, advanced application development, how to deploy WEC7 devices, and more.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExamines the benefits of Windows Embedded Compact 7 (WEC7)\u003c\/li\u003e\n\u003cli\u003eReviews the various elements of OS design, including configuring and building a customized OS runtime image, using debugging and remote tools, and more\u003c\/li\u003e\n\u003cli\u003eExplains how to develop native code applications with Visual Studio 2010, develop database applications with SQL server compact, and use the application deployment option\u003c\/li\u003e\n\u003cli\u003eDiscusses how to deploy a WEC device, use the boot loader, launch WEC using BIOSLoader, and deploy a WEC power toy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're interested in learning more about embedded development or you're seeking a higher performance development platform, then this is the book for you.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp aria-expanded=\"false\"\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eSamuel Phung\u003c\/strong\u003e has more than 25 years of technology and Windows Embedded experience and has been a Windows Embedded MVP since 2005.David\u003c\/p\u003e\u003cp aria-expanded=\"false\"\u003e\u003cstrong\u003eJones has\u003c\/strong\u003e more than 20 years of Embedded Systems and computing technologies experience and is a certified Windows Embedded trainer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThierry Joubert\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003ehas been a Windows Embedded MVP since 2007 and is the CTO and co-founder of THEORIS, a French company offering embedded technologies.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506018062406,"sku":"9781118050460","price":3189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51ICfKuc9ZL._SX393_BO1_204_203_200.jpg?v=1790317730"},{"product_id":"blockchain-for-dummies-paperback","title":"Blockchain For Dummies (Paperback)","description":"\u003cp\u003e\u003cstrong\u003eFind out what Blockchain is, how it works, and what it can do for you\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBlockchain is the technology behind Bitcoin, the revolutionary 'virtual currency' that's changing the way people do business. While Bitcoin has enjoyed some well-deserved hype, Blockchain may be Bitcoin's most vital legacy. \u003ci\u003eBlockchain For Dummies\u003c\/i\u003e is the ideal starting place for business pros looking to gain a better understanding of what Blockchain is, how it can improve the integrity of their data, and how it can work to fundamentally change their business and enhance their data security.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBlockchain For Dummies\u003c\/i\u003e covers the essential things you need to know about this exciting technology's promise of revolutionizing financial transactions, data security, and information integrity. The book covers the technologies behind Blockchain, introduces a variety of existing Blockchain solutions, and even walks you through creating a small but working Blockchain-based application.\u003c\/p\u003e\u003cp\u003eBlockchain holds the promise to revolutionize a wide variety of businesses. Get in the know about Blockchain now with \u003ci\u003eBlockchain For Dummies\u003c\/i\u003e and be ready to make the changes to business that your colleagues and competitors will later wish they'd done. Discover ten ways Blockchain can change business\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFind out how to apply a Blockchain solution\u003c\/li\u003e\n\u003cli\u003eSee how to make data more secure\u003c\/li\u003e\n\u003cli\u003eLearn how to work with vendors\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFilled with vital information and tips on how this paradigm-changing technology can transform your business for the better, this book will not only show you Blockchain's full potential, but your own as well!\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eTiana Laurence\u003c\/strong\u003e is a co-founder of Factom, a company that provides blockchain-based solutions for many business uses, including enhanced security for IoT. Factom has been named one of the 20 most influential blockchain companies.\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506018095174,"sku":"9781119365594","price":2363.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51qqh7SVoBL._SX396_BO1_204_203_200.jpg?v=1790317731"},{"product_id":"developing-analytic-talent-becoming-a-data-scientist-paperback","title":"Developing Analytic Talent: Becoming a Data Scientist (Paperback)","description":"\u003cp\u003e\u003ci\u003eHarvard Business Review\u003c\/i\u003e calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT professionals. Data science involves extracting, creating, and processing data to turn it into business value. With over 15 years of big data, predictive modeling, and business analytics experience, author Vincent Granville is no stranger to data science. In this one-of-a-kind guide, he provides insight into the essential data science skills, such as statistics and visualization techniques, and covers everything from analytical recipes and data science tricks to common job interview questions, sample resumes, and source code.\u003c\/p\u003e\u003cp\u003eThe applications are endless and varied: automatically detecting spam and plagiarism, optimizing bid prices in keyword advertising, identifying new molecules to fight cancer, assessing the risk of meteorite impact. Complete with case studies, this book is a must, whether you're looking to become a data scientist or to hire one.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eExplains the finer points of data science, the required skills, and how to acquire them, including analytical recipes, standard rules, source code, and a dictionary of terms\u003c\/li\u003e\n\u003cli\u003eShows what companies are looking for and how the growing importance of big data has increased the demand for data scientists\u003c\/li\u003e\n\u003cli\u003eFeatures job interview questions, sample resumes, salary surveys, and examples of job ads\u003c\/li\u003e\n\u003cli\u003eCase studies explore how data science is used on Wall Street, in botnet detection, for online advertising, and in many other business-critical situations\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eDeveloping Analytic Talent: Becoming a Data Scientist\u003c\/i\u003e is essential reading for those aspiring to this hot career choice and for employers seeking the best candidates.\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVincent Granville,\u003c\/strong\u003e Ph.D. is a data scientist with 15 years of big data, predictive modeling, and business analytics experience. He is the co-founder of Data Science Central, an industry-leading online resource for big data professionals, that includes a robust editorial platform, social interaction, forum-based technical support, the latest in technology tools and trends, and industry job opportunities. Vincent is a former post-doctorate fellow of Cambridge University and the National Institute of Statistical Sciences. He has published 40 papers in statistical journals, speaks regularly at international conferences, and is among Forbes Top 20 Big Data Influencers.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506022420550,"sku":"9781118810088","price":3042.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/41mAbCCcy5L._SX404_BO1_204_203_200.jpg?v=1790317803"},{"product_id":"oca-oracle-certified-associate-java-se-8-programmer-i-study-guide-exam-1z0-808-paperback","title":"OCA: Oracle Certified Associate Java SE 8 Programmer I Study Guide: Exam 1Z0-808 (Paperback)","description":"\u003cp\u003e\u003ci\u003eOCA, Oracle Certified Associate Java SE 8 Programmer I Study Guide, Exam 1Z0-808\u003c\/i\u003e is a comprehensive study guide for those taking the Oracle Certified Associate Java SE 8 Programmer I exam (1Z0-808). With complete coverage of 100% of the exam objectives, this book provides everything you need to know to confidently take the exam. The release of Java 8 brought the language's biggest changes to date, and for the first time, candidates are required to learn functional programming to pass the exam. This study guide has you covered, with thorough functional programming explanation and information on all key topic areas Java programmers need to know. You'll cover Java inside and out, and learn how to apply it efficiently and effectively to create solutions applicable to real-world scenarios.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWork confidently with operators, conditionals, and loops\u003c\/li\u003e\n\u003cli\u003eUnderstand object-oriented design principles and patterns\u003c\/li\u003e\n\u003cli\u003eMaster functional programming fundamentals\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eJeanne Boyarsky\u003c\/strong\u003e, OCA\/OCP, has worked as a Java developer for a bank in NYC for 12 years where she develops, mentors and conducts training. In her free time, she is a senior moderator at CodeRanch and works on the forum code base. Scott Selikoff, SCJP, has been a professional Java Enterprise developer for over 15 years. He currently operates Selikoff Solutions, LLC, which provides software consulting services to businesses in the tri-state New York City area.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506044538950,"sku":"9781118957400","price":4429.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/5158UjMFE4L.jpg?v=1790318087"},{"product_id":"what-to-do-when-machines-do-everything-how-to-get-ahead-in-a-world-of-ai-algorithms-bots-and-big-data-hardcover","title":"What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data (Hardcover)","description":"\u003cp\u003e\u003cstrong\u003eThe essential playbook for the future of your business\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003ci\u003eWhat To Do When Machines Do Everything\u003c\/i\u003e is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eWritten by a team of business and technology expert practitioners—who also authored \u003ci\u003eCode Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business\u003c\/i\u003e—this book provides a clear path to the future of your work.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eThe first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eBusiness leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you;\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the untold full extent of technology's impact on the way we work and live.\u003c\/li\u003e\n\u003cli\u003eFind out where we're headed, and how soon the future will arrive\u003c\/li\u003e\n\u003cli\u003eLeverage the new emerging paradigm into a sustainable business advantage\u003c\/li\u003e\n\u003cli\u003eAdopt a strategic model for winning in the new economy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don't let your business—or your career—get left behind. \u003ci\u003eWhat To Do When Machines Do Everything\u003c\/i\u003e is your strategic roadmap to a future full of possibility and success. Or peril.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506044571718,"sku":"9781119278665","price":2206.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119278665-us.jpg?v=1790318088"},{"product_id":"the-business-blockchain-promise-practice-and-application-of-the-next-internet-technology-hardcover","title":"The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology (Hardcover)","description":"\u003cp\u003e\u003cstrong\u003eThe definitive pioneering blueprint covering the what, why and how of the blockchain.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBlockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Business Blockchain\u003c\/i\u003e charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldn’t ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries.\u003c\/p\u003e\u003cp\u003eDrawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.\u003c\/p\u003e\u003cp\u003eJust as the Internet created new possibilities that we didn’t foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters:\u003c\/p\u003e\u003cp\u003e1. What is the Blockchain?\u003c\/p\u003e\u003cp\u003e2. How Blockchain Trust Infiltrates\u003c\/p\u003e\u003cp\u003e3. Obstacles, Challenges \u0026amp; Mental Blocks\u003c\/p\u003e\u003cp\u003e4. Blockchain in Financial Services\u003c\/p\u003e\u003cp\u003e5. Lighthouse Industries \u0026amp; New Intermediaries\u003c\/p\u003e\u003cp\u003e6. Implementing Blockchain Technology\u003c\/p\u003e\u003cp\u003e7. Decentralization as the Way Forward\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Business Blockchain\u003c\/i\u003e is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506044604486,"sku":"9781119300311","price":2202.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1119300312.jpg?v=1790318093"},{"product_id":"delivering-business-analytics-practical-guidelines-for-best-practice","title":"Delivering Business Analytics: Practical Guidelines for Best Practice (Hardcover)","description":"\u003cp\u003e\u003cstrong\u003eAVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eThis groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003e\u003ci\u003eDelivering Business Analytics\u003c\/i\u003e also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eWith an emphasis on real-world examples and pragmatic advice throughout, \u003ci\u003eDelivering Business Analytics\u003c\/i\u003e provides a reference guide on:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe economic principles behind how business analytics leads to competitive differentiation\u003c\/li\u003e\n\u003cli\u003eThe elements which define best practice\u003c\/li\u003e\n\u003cli\u003eThe Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice\u003c\/li\u003e\n\u003cli\u003ePractical solutions and frequent missteps to twenty-four common problems across people and process, systems and assets, and data and decision-making\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eDrawing on the successes and failures of countless organizations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists.\u003c\/p\u003e\u003cp\u003eUncover what constitutes best practice in business analytics and start achieving it with \u003ci\u003eDelivering Business Analytics\u003c\/i\u003e.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506045587526,"sku":"9781118370568","price":4563.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781118370568-us.jpg?v=1790318124"},{"product_id":"big-book-of-dashboards-visualizing-your-data-using-real-world-business-scenarios-paperback","title":"Big Book of Dashboards","description":"\u003cp\u003e\u003cstrong\u003eThe definitive reference book with real-world solutions you won't find anywhere else\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eBig Book of Dashboards\u003c\/i\u003e presents a comprehensive reference for those tasked with building or overseeing the development of business dashboards.\u003c\/p\u003e\u003cp\u003eComprising dozens of examples that address different industries and departments (healthcare, transportation, finance, human resources, marketing, customer service, sports, etc.) and different platforms (print, desktop, tablet, smartphone, and conference room display) \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eBig Book of Dashboards\u003c\/i\u003eis the only book that matches great dashboards with real-world business scenarios.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003eSTEVE WEXLER \u003c\/strong\u003eis the Founder and Principal of Data Revelations. He has helped scores of organizations worldwide understand and visualize their data.\u003c\/p\u003e\u003cp aria-expanded=\"false\"\u003e\u003cstrong\u003eJEFFREY SHAFFER \u003c\/strong\u003eis the VP of Information Technology and Analytics at Unifund and Adjunct Professor teaching Data Visualization at the University of Cincinnati.\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eANDY COTGREAVE\u003c\/strong\u003e is Technical Evangelist at Tableau and writes the Living With Data column for \u003ci\u003eComputerWorld\u003c\/i\u003e.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506046963782,"sku":"9781119282716","price":3838.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/514H_pYsIXL.jpg?v=1790318175"},{"product_id":"inspired-how-to-create-tech-products-customers-love-2-e-hardcover","title":"INSPIRED: How to Create Tech Products Customers Love, 2\/E (Hardcover)","description":"\u003cp\u003eHow do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—define, design and develop the products that have earned the love of literally billions of people around the world?\u003c\/p\u003e\u003cp\u003ePerhaps surprisingly, they do it very differently than the vast majority of tech companies. In \u003ci\u003eINSPIRED\u003c\/i\u003e, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.\u003c\/p\u003e\u003cp\u003eWith sections on assembling the right people and skills, discovering the right product, embracing an effective yet lightweight process, scaling the product organization, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.\u003c\/p\u003e\u003cp\u003eWhether you’re an early stage startup working to get to product\/market fit, or a growth-stage company working to scale your organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, \u003ci\u003eINSPIRED\u003c\/i\u003e will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.\u003c\/p\u003e\u003cp\u003eFilled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—\u003ci\u003eINSPIRED\u003c\/i\u003e will show you how to turn up the dial of your own product efforts, creating technology products your customers love.\u003c\/p\u003e\u003cp\u003eThe first edition of \u003ci\u003eINSPIRED\u003c\/i\u003e, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product..\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506047848518,"sku":"9781119387503","price":1872.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119387503-us.jpg?v=1790318222"},{"product_id":"internet-for-dummies-paperback","title":"Internet For Dummies, 14th Edition  (Paperback)","description":"\u003cp\u003e\u003ci\u003eFor Dummies\u003c\/i\u003e has you covered. With over 5,000,000 copies sold*, \u003ci\u003eThe Internet For Dummies\u003c\/i\u003e is the #1 choice for Internet newcomers.\u003c\/p\u003e\u003cp\u003eInside, you'll discover how to make the most of the Internet, get accustomed to popular sites, find the information and items you need fast, and stay away from the bad stuff floating around online.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCatches you up on the latest online trends, from social networking sites to blogs and more\u003c\/li\u003e\n\u003cli\u003eIncludes the latest on Google Chrome, getting good search results, and sharing files\u003c\/li\u003e\n\u003cli\u003eCovers choosing and connecting to an Internet provider, establishing an e-mail account, getting on the web, and finding the sites that matter most\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNow in its 14\u003csup\u003eth\u003c\/sup\u003e edition, \u003ci\u003eThe Internet For Dummies\u003c\/i\u003e covers the latest social networking tools, browser features, connection options, safety features, and so much more. Starting out with the basics, it walks you through getting online, picking an Internet provider, getting to know the different web browsers, dealing with e-mail and connecting with friends, finding the hottest sites to share photos and videos—and everything in between.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003eJohn R. Levine\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003eis a recognized technology expert and consumer advocate who works against online fraud and email spam. Margaret Levine Young is a technology author who has written on topics ranging from the Internet to Windows to Access.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506050142278,"sku":"9781118967690","price":1970.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51hl7MiPxPL.jpg?v=1790318316"},{"product_id":"storytelling-with-data-a-data-visualization-guide-for-business-professionals-paperback","title":"Storytelling with Data","description":"\u003cp\u003e\u003cem\u003eStorytelling with Data\u003c\/em\u003e teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples\u003cstrong\u003e—\u003c\/strong\u003eready for immediate application to your next graph or presentation.\u003c\/p\u003e\u003cdiv style=\"font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e \u003c\/div\u003e\u003cdiv style=\"font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e \u003c\/div\u003e\u003cdiv style=\"font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e \u003c\/div\u003e\u003cdiv style=\"font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e \u003c\/div\u003e\u003cdiv style=\"font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eStorytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to:\u003c\/div\u003e\u003cdiv style=\"font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the importance of context and audience\u003c\/li\u003e\n\u003cli\u003eDetermine the appropriate type of graph for your situation\u003c\/li\u003e\n\u003cli\u003eRecognize and eliminate the clutter clouding your information\u003c\/li\u003e\n\u003cli\u003eDirect your audience's attention to the most important parts of your data\u003c\/li\u003e\n\u003cli\u003eThink like a designer and utilize concepts of design in data visualization\u003c\/li\u003e\n\u003cli\u003eLeverage the power of storytelling to help your message resonate with your audience\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cp\u003eTogether, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data\u003cstrong\u003e—\u003c\/strong\u003e\u003cem\u003eStorytelling with Data\u003c\/em\u003e will give you the skills and power to tell it!\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506054107206,"sku":"9781119002253","price":2215.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/41RYZKa6_HL.jpg?v=1790318356"},{"product_id":"itil-intermediate-certification-companion-study-guide-intermediate-itil-service-lifecycle-exams","title":"ITIL Intermediate Certification Companion Study Guide: Intermediate ITIL Service Lifecycle Exams","description":"\u003cp\u003e\u003cspan class=\"cs54AE92B1\"\u003eITIL Intermediate Certification Companion Study Guide\u003c\/span\u003e\u003cspan class=\"cs1B16EEB5\"\u003e is your ultimate support system for the Intermediate ITIL Service Capability exams. Written by Service Management and ITIL framework experts, this book gives you everything you need to pass, including full coverage of \u003c\/span\u003e\u003cspan class=\"cs54AE92B1\"\u003eall\u003c\/span\u003e\u003cspan class=\"cs1B16EEB5\"\u003e objectives for all four exams. Clear, concise explanations walk you through the process areas, concepts, and terms you need to know, and real-life examples show you how they are applied by professionals in the field every day. Although this guide is designed for exam preparation, it doesn't stop there — you also get expert insight on major topics in the field. The discussion includes operational support and analysis; planning, protection and optimization; release, control and validation; and service offerings and agreements that you'll need to know for the job.\u003c\/span\u003e\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cspan class=\"cs1B16EEB5\"\u003eLiz Gallacher (Milton Keynes, UK) has been fully conversant with the ITIL framework for many years and has implemented improvement programmes based on most aspects of it on several occasions. Liz achieved distinction in the ITIL Manager certificate in April 2002 (top 6%) and now holds ITIL Expert certification. Helen Morris has 20+ years of experience in Service Management including operational management of service desks, technical support teams, service level management. Helen is an experienced trainer, consultant and service delivery manager focused on providing customer satisfaction and business benefits. Many of her assignments involve an initial assessment against best practice, recommendations for improvement and target setting. She leads programmes to achieve significant improvements in customer satisfaction, quality of service, reduced costs and better control.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan class=\"cs1B16EEB5\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cdiv class=\"row section-author-wr\" style=\"font-family: \" open sans sans-serif rgb rel=\"font-family: \" font-size:=\"\" background-color:=\"\"\u003e\u003cdiv class=\"col-xs-12 col-sm-9 section-author\"\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Wiley India","offers":[{"title":"Default Title","offer_id":50506054959174,"sku":"9788126572687","price":900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/513EoIZ_z5L._SX383_BO1_204_203_200.jpg?v=1790318380"},{"product_id":"cloudonomics-website-the-business-value-of-cloud-computing","title":"Cloudonomics, + Website: The Business Value of Cloud Computing (Hardcover)","description":"\u003cp\u003e\u003cstrong\u003eThe ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; border-width: 0px; border-style: initial; vertical-align: baseline; line-height: 1.45em; margin-top: 0px; margin-bottom: 1em; font-family: \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eA new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. \u003ci\u003eCloudonomics\u003c\/i\u003eradically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. \u003ci\u003eCloudonomics\u003c\/i\u003e covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. \u003ci\u003eCloudonomics\u003c\/i\u003e also delivers insight into when to avoid the cloud, and why.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuantifies how customers, users, and cloud providers can collaborate to create win-wins\u003c\/li\u003e\n\u003cli\u003eReveals how to use the Laws of Cloudonomics to define strategy and guide implementation\u003c\/li\u003e\n\u003cli\u003eExplains the probable evolution of cloud businesses and ecosystems\u003c\/li\u003e\n\u003cli\u003eDemolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're ready for it or not, Cloud computing is here to stay. \u003ci\u003eCloudonomics\u003c\/i\u003e provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506058235974,"sku":"9781118229965","price":4563.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781118229965-us.jpg?v=1790318538"},{"product_id":"html-and-css-design-and-build-websites-paperback","title":"HTML and CSS: Design and Build Websites (Paperback)","description":"\u003cp\u003eEvery day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e–commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntroduces HTML and CSS in a way that makes them accessible to everyone hobbyists, students, and professionals and it s full–color throughout\u003c\/li\u003e\n\u003cli\u003eUtilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging\u003c\/li\u003e\n\u003cli\u003eBoasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis book is also available as part of a set in hardcover – \u003ci\u003eWeb Design with HTML, CSS, JavaScript and jQuery\u003c\/i\u003e, 9781119038634; and in softcover – \u003ci\u003eWeb Design with HTML, CSS, JavaScript and jQuery\u003c\/i\u003e, 9781118907443.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506058498118,"sku":"9781118008188","price":2274.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/41R9Qctt_bL.jpg?v=1790318551"},{"product_id":"facebook-for-dummies-7th-edition","title":"Facebook For Dummies, 7th Edition (Paperback)","description":"\u003cp\u003eWhen you join Facebook, you're joining a community with over two billion people spread around the globe. It helps to have the insight on not only how to set up your profile and add content, but also how to make sure you control who sees—and doesn't see—your posts. \u003ci\u003eFacebook For Dummies \u003c\/i\u003eprovides the trusted guidance you need to set up a profile, add content, and apply the many tools Facebook provides to give you control of your content.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1.6em; color: rgb(27, 28, 29); font-family: \" open sans sans-serif rgb font-size:=\"\" background-color:=\"\"\u003ePrimarily known as a way for individuals to share information, photos and videos, and calendar invitations, Facebook has gained prominence as a means to spread news, market products, and serve as a business platform. Whatever you’re looking to use it for, this book shows you how to use all the features available to make it a more satisfying experience.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild your profile and start adding friends\u003c\/li\u003e\n\u003cli\u003eUse Facebook to send private messages and instant notes\u003c\/li\u003e\n\u003cli\u003eDiscover ways to set privacy and avoid online nuisances\u003c\/li\u003e\n\u003cli\u003eLaunch a promotion page\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGet ready to have a whole lot of fun on the largest social network in the world.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506058661958,"sku":"9781119453864","price":1966.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1119453860.jpg?v=1790318561"},{"product_id":"advances-in-financial-machine-learning-hardcover","title":"Advances in Financial Machine Learning (Hardcover)","description":"\u003cp\u003eMachine learning (ML) is changing virtually every aspect of our lives. Today ML algorithms accomplish tasks that until recently only expert humans could perform. As it relates to finance, this is the most exciting time to adopt a disruptive technology that will transform how everyone invests for generations. Readers will learn how to structure Big data in a way that is amenable to ML algorithms; how to conduct research with ML algorithms on that data; how to use supercomputing methods; how to backtest your discoveries while avoiding false positives. The book addresses real-life problems faced by practitioners on a daily basis, and explains scientifically sound solutions using math, supported by code and examples. Readers become active users who can test the proposed solutions in their particular setting. Written by a recognized expert and portfolio manager, this book will equip investment professionals with the groundbreaking tools needed to succeed in modern finance.\u003c\/p\u003e\u003ch5\u003eAbout the Athour\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eDr. Marcos López de Prado\u003c\/strong\u003e manages multibillion dollar funds applying machine learning (ML) and supercomputing technologies. He founded Guggenheim Partners’ Quantitative Investment Strategies (QIS) business, where he developed high-capacity ML strategies that consistently delivered superior risk-adjusted returns. After managing up to $13 billion in assets, Marcos acquired QIS and spun-out that business from Guggenheim in 2018.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506068983878,"sku":"9781119482086","price":3940.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/81C__6lOQFL.jpg?v=1790319005"},{"product_id":"mcsa-windows-server-2016-study-guide-exam-70742-paperback","title":"MCSA Windows Server 2016 Study Guide: Exam 70–742 (Paperback)","description":"\u003cp\u003e\u003ci\u003eMCSA Windows Server 2016 Study Guide: Exam 70-742\u003c\/i\u003e is the ultimate preparation resource for the third and final MCSA exam. Tightly focused and highly relevant, this guide provides everything you need to go into the exam fully prepared; expert coverage of \u003ci\u003eall\u003c\/i\u003e exam objectives helps ensure comprehensive understanding, and hundreds of practice questions help you track your progress and prioritize areas most in need of review. Access to online study aids allows you to study on the go, with electronic flashcards, practice tests, and a glossary to help you get the most out of your preparation plan. Hands-on exercises test your practical skills, while real-world scenarios give you a preview of how MCSA skills and concepts are applied in the workplace.\u003c\/p\u003e\u003cp\u003eBestselling author and four-time Microsoft MVP, William Panek, covers server deployment, maintenance, and management; file and print server configuration; network services and access; Active Directory; Group Policy; server infrastructure and more, this book is your comprehensive companion for the latest exam.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStudy 100 percent of Exam 70-742 objectives, updated for Windows Server 2016\u003c\/li\u003e\n\u003cli\u003ePractice your skills with real-world hands-on exercises\u003c\/li\u003e\n\u003cli\u003eReview from anywhere with access to online study aids\u003c\/li\u003e\n\u003cli\u003eAssess your readiness with challenging practice exams\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWindows Server 2016 includes enhancements to Hyper-V, Storage Spaces, and Active Directory, along with many brand new and updated features—all of which are reflected in the latest exam. To ensure complete readiness and avoid exam-day surprises, it is critical that your study resources be up-to-date and comprehensive in scope; \u003ci\u003eMCSA Windows Server 2016 Study Guide: Exam 70-742\u003c\/i\u003e covers everything you need to know, with a practical approach that promotes true understanding.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eWilliam Panek\u003c\/strong\u003e, MCP, MCSE, MCSA, MCTS, MCITP, CCNA, is a four-time Microsoft MVP winner. He has taught at Boston University, Clark University, and the University of Maryland, and presently conducts live online classes for StormWind Studios (www.stormwind.com). Will has been a consultant and trainer for the United States Secret Service, Cisco, the United States Air Force, and the United States Army. He also creates training videos to help students prepare for various Microsoft exams.\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506069704774,"sku":"9781119359326","price":3152.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/81ZfemkKo9L.jpg?v=1790319037"},{"product_id":"datadriven-security-analysis-visualization-and-dashboards-paperback","title":"Data–Driven Security: Analysis, Visualization and Dashboards (Paperback)","description":"\u003cp\u003eSecurity professionals need all the tools at their disposal to increase their visibility in order to prevent security breaches and attacks. This careful guide explores two of the most powerful data analysis and visualization. You′ll soon understand how to harness and wield data, from collection and storage to management and analysis as well as visualization and presentation. Using a hands–on approach with real–world examples, this book shows you how to gather feedback, measure the effectiveness of your security methods, and make better decisions.\u003c\/p\u003e\u003cp\u003eEverything in this book will have practical application for information security professionals.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps IT and security professionals understand and use data, so they can thwart attacks and understand and visualize vulnerabilities in their networks\u003c\/li\u003e\n\u003cli\u003eIncludes more than a dozen real–world examples and hands–on exercises that demonstrate how to analyze security data and intelligence and translate that information into visualizations that make plain how to prevent attacks\u003c\/li\u003e\n\u003cli\u003eCovers topics such as how to acquire and prepare security data, use simple statistical methods to detect malware, predict rogue behavior, correlate security events, and more\u003c\/li\u003e\n\u003cli\u003eWritten by a team of well–known experts in the field of security and data analysis\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eLock down your networks, prevent hacks, and thwart malware by improving visibility into the environment, all through the power of data and \u003ci\u003eSecurity Using Data Analysis, Visualization, and Dashboards\u003c\/i\u003e.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eJay Jacobs\u003c\/strong\u003e is the coauthor of \u003ci\u003eVerizon Data Breach Investigation Reports\u003c\/i\u003e and the cofounder of the Society of Information Risk Analysts, where he currently sits on the board of directors.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"background-color: rgb(0, 0, 0);\"\u003e\u003c\/span\u003eBob Rudis\u003c\/strong\u003e is the Director of Enterprise Information Security \u0026amp; IT Risk Management at Liberty Mutual Insurance and was named one of the Top 25 Influencers in Information Security by \u003ci\u003eTripwir\u003c\/i\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506069934150,"sku":"9781118793725","price":3798.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51DA1oeZo7L.jpg?v=1790319050"},{"product_id":"cissp-for-dummies","title":"CISSP For Dummies, 6th Edition","description":"\u003cp\u003eIf you're a security professional seeking your CISSP certification, this book is a perfect way to prepare for the exam. Covering in detail all eight domains, the expert advice inside gives you the key information you'll need to pass the exam. Plus, you'll get tips on setting up a 60-day study plan, tips for exam day, and access to an online test bank of questions.\u003c\/p\u003e\u003cp\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eCISSP For Dummies is fully updated and reorganized to reflect upcoming changes (ISC)2 has made to the Common Body of Knowledge. Complete with access to an online test bank this book is the secret weapon you need to pass the exam and gain certification.\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eGet key information for all eight exam domains\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eFind test-taking and exam-day tips and tricks\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eBenefit from access to free online practice questions and flash cards\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003ePrepare for the CISSP certification in 2018 and beyond\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYou've put in the time as a security professional--and now you can reach your long-term goal of CISSP certification.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506077175878,"sku":"9781119505815","price":3301.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119505815.jpg?v=1790319186"},{"product_id":"lean-product-playbook-how-to-innovate-with-minimum-viable-products-and-rapid-customer-feedback-hardcover","title":"Lean Product Playbook","description":"\u003cp\u003e\u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eThe Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eIf you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetermine your target customers\u003c\/li\u003e\n\u003cli\u003eIdentify underserved customer needs\u003c\/li\u003e\n\u003cli\u003eCreate a winning product strategy\u003c\/li\u003e\n\u003cli\u003eDecide on your Minimum Viable Product (MVP)\u003c\/li\u003e\n\u003cli\u003eDesign your MVP prototype\u003c\/li\u003e\n\u003cli\u003eTest your MVP with customers\u003c\/li\u003e\n\u003cli\u003eIterate rapidly to achieve product-market fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-top: 0px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.\u003c\/p\u003e\u003cp\u003eEntrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find \u003ci\u003eThe Lean Product Playbook\u003c\/i\u003e an indispensable, hands-on resource.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506079993926,"sku":"9781118960875","price":2916.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51iUVNqw0pL.jpg?v=1790319287"},{"product_id":"linux-all-in-one-for-dummies-6th-edition","title":"Linux All-In-One For Dummies, 6th Edition","description":"\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1.6em; color: rgb(27, 28, 29); font-family: \" open sans sans-serif rgb font-size:=\"\" background-color:=\"\"\u003eInside, over 800 pages of Linux topics are organized into eight task-oriented mini books that help you understand all aspects of the latest OS distributions of the most popular open-source operating system in use today. Topics include getting up and running with basics, desktops, networking, internet services, administration, security, scripting, Linux certification, and more.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1.6em; color: rgb(27, 28, 29); font-family: \" open sans sans-serif rgb font-size:=\"\" background-color:=\"\"\u003eThis new edition of \u003ci\u003eLinux All-in-One For Dummies\u003c\/i\u003e has a unique focus on Ubuntu, while still including coverage of Debian, Red Hat, SuSE, and others. The market is looking for administrators, and part of the qualifications needed for job openings is the authentication of skills by vendor-neutral third parties (CompTIA\/Linux Professional Institute)—and that’s something other books out there don’t address.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eInstall and configure peripherals, software packages, and keep everything current\u003c\/li\u003e\n\u003cli\u003eConnect to the internet, set up a local area network (including a primer on TCP\/IP, and managing a local area network using configuration tools and files)\u003c\/li\u003e\n\u003cli\u003eBrowse the web securely and anonymously\u003c\/li\u003e\n\u003cli\u003eGet everything you need to pass your entry-level Linux certification exams\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis book is for anyone getting familiar with the Linux OS, and those looking for test-prep content as they study for the level-1 Linux certification!\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506084712518,"sku":"9781119490463","price":3151.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1119490464.jpg?v=1790319515"},{"product_id":"helping-kids-with-coding-for-dummies","title":"Helping Kids with Coding For Dummies","description":"\u003cp\u003eGetting a jump on learning how coding makes technology work is essential to prepare kids for the future. Unfortunately, many parents, teachers, and mentors didn't learn the unique logic and language of coding in school. \u003ci\u003eHelping Kids with\u003c\/i\u003e \u003ci\u003eCoding For Dummies \u003c\/i\u003ecomes to the rescue. It breaks beginning coding into easy-to-understand language so you can help a child with coding homework, supplement an existing coding curriculum, or have fun learning with your favorite kid.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eThe demand to have younger students learn coding has increased in recent years as the demand for trained coders has far exceeded the supply of coders. Luckily, this fun and accessible book makes it a snap to learn the skills necessary to help youngsters develop into proud, capable coders!\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelp with coding homework or enhance a coding curriculum\u003c\/li\u003e\n\u003cli\u003eGet familiar with coding logic and how to de-bug programs\u003c\/li\u003e\n\u003cli\u003eComplete small projects as you learn coding language\u003c\/li\u003e\n\u003cli\u003eApply math skills to coding\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you’re a parent, teacher, or mentor eager to help 8 to 14 year olds learn to speak a coding language like a mini pro, this book makes it possible!\u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding-bottom: 4px; margin-top: 0.75em; margin-bottom: 0.375em; margin-left: -15px; font-weight: normal; font-size: 1.23em; line-height: 1.255; color: rgb(51, 51, 51); clear: left; font-family: \" amazon ember arial sans-serif rgb background-color:=\"\"\u003eFrom the Back Cover\u003c\/h3\u003e\u003cdiv aria-live=\"polite\" class=\"a-expander-collapsed-height a-row a-expander-container a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"300\" style=\"box-sizing: border-box; width: 1000px; overflow: hidden; position: relative; margin-bottom: 1em; font-family: \" amazon ember arial sans-serif small rgb none auto font-size:=\"\" background-color:=\"\" max-height:=\"\" height:=\"\"\u003e\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" style=\"box-sizing: border-box; overflow: hidden; position: relative; padding-bottom: 17px;\"\u003e\n\u003cul\u003e\n\u003cli\u003eCoach kids in coding even if you've never coded\u003c\/li\u003e\n\u003cli\u003eBuild young coders' skills in multiple coding languages\u003c\/li\u003e\n\u003cli\u003eHelp kids write code for apps, games, and gadgets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em;\"\u003eNeed help catching up with the kids?\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em;\"\u003eWhat do you do when it's your turn to help a young learner start on their coding journey but you never learned how to code yourself? You learn about it! Grasping the basics of coding is made easy with this book. Bewildered parents, teachers, or mentors who didn't learn coding in school will make up for lost time with this hands-on, practical guide. Each chapter features lessons on the fundamentals of coding, code snippets, and coding projects that introduce you to different languages. Look what you can do!\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin-top: 0em; margin-bottom: 1em; margin-left: 1em;\"\u003eInside…\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePlay unplugged coding games\u003c\/li\u003e\n\u003cli\u003eChoose a coding language\u003c\/li\u003e\n\u003cli\u003eCreate simple word games\u003c\/li\u003e\n\u003cli\u003eAdd sound and graphics\u003c\/li\u003e\n\u003cli\u003eApply math skills to coding\u003c\/li\u003e\n\u003cli\u003eDevelop a web page\u003c\/li\u003e\n\u003cli\u003eBuild and code electronics\u003c\/li\u003e\n\u003cli\u003eSelect a coding curriculum\u003c\/li\u003e\n\u003cli\u003eMeet famous programmers\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506090971206,"sku":"9781119380672","price":1970.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/s-l640_50425176-3909-4e45-b08d-96af49d557c4.jpg?v=1790319685"},{"product_id":"elementary-introduction-to-statistical-learning-theory-hardcover","title":"Elementary Introduction to Statistical Learning Theory (Hardcover)","description":"\u003cp\u003eA thought-provoking look at statistical learning theory and its role in understanding human learning and inductive reasoning A joint endeavor from leading researchers in the fields of philosophy and electrical engineering, An Elementary Introduction to Statistical Learning Theory is a comprehensive and accessible primer on the rapidly evolving fields of statistical pattern recognition and statistical learning theory. Explaining these areas at a level and in a way that is not often found in other books on the topic, the authors present the basic theory behind contemporary machine learning and uniquely utilize its foundations as a framework for philosophical thinking about inductive inference. Promoting the fundamental goal of statistical learning, knowing what is achievable and what is not, this book demonstrates the value of a systematic methodology when used along with the needed techniques for evaluating the performance of a learning system.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506097590342,"sku":"9780470641835","price":9614.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/61koIPlz3cL.jpg?v=1790319857"},{"product_id":"cognitive-computing-and-big-data-analytics-paperback","title":"Cognitive Computing and Big Data Analytics (Paperback)","description":"\u003cp\u003e\u003ci\u003eCognitive Computing\u003c\/i\u003e provides detailed guidance toward building a new class of systems that learn from experience and derive insights to unlock the value of big data. This book helps technologists understand cognitive computing's underlying technologies, from knowledge representation techniques and natural language processing algorithms to dynamic learning approaches based on accumulated evidence, rather than reprogramming. Detailed case examples from the financial, healthcare, and manufacturing walk readers step-by-step through the design and testing of cognitive systems, and expert perspectives from organizations such as Cleveland Clinic, Memorial Sloan-Kettering, as well as commercial vendors that are creating solutions. These organizations provide insight into the real-world implementation of cognitive computing systems. The IBM Watson cognitive computing platform is described in a detailed chapter because of its significance in helping to define this emerging market. In addition, the book includes implementations of emerging projects from Qualcomm, Hitachi, Google and Amazon.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eToday's cognitive computing solutions build on established concepts from artificial intelligence, natural language processing, ontologies, and leverage advances in big data management and analytics. They foreshadow an intelligent infrastructure that enables a new generation of customer and context-aware smart applications in all industries.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e\u003ci\u003eCognitive Computing\u003c\/i\u003e is a comprehensive guide to the subject, providing both the theoretical and practical guidance technologists need.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDiscover how cognitive computing evolved from promise to reality\u003c\/li\u003e\n\u003cli\u003eLearn the elements that make up a cognitive computing system\u003c\/li\u003e\n\u003cli\u003eUnderstand the groundbreaking hardware and software technologies behind cognitive computing\u003c\/li\u003e\n\u003cli\u003eLearn to evaluate your own application portfolio to find the best candidates for pilot projects\u003c\/li\u003e\n\u003cli\u003eLeverage cognitive computing capabilities to transform the organization\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCognitive systems are rightly being hailed as the new era of computing. Learn how these technologies enable emerging firms to compete with entrenched giants, and forward-thinking established firms to disrupt their industries. Professionals who currently work with big data and analytics will see how cognitive computing builds on their foundation, and creates new opportunities. \u003ci\u003eCognitive Computing\u003c\/i\u003e provides complete guidance to this new level of human-machine interaction.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506106634310,"sku":"9781118896624","price":3940.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51xkRa6G3zL.jpg?v=1790320043"},{"product_id":"javascript-and-jquery-interactive-frontend-web-development-paperback-9781118531648","title":"JavaScript and JQuery","description":"\u003cp\u003eLearn JavaScript and jQuery a nicer way This full-color book adopts a visual approach to teaching JavaScript \u0026amp; jQuery, showing you how to make web pages more interactive and interfaces more intuitive through the use of inspiring code examples, infographics, and photography. The content assumes no previous programming experience, other than knowing how to create a basic web page in HTML \u0026amp; CSS. You'll learn how to achieve techniques seen on many popular websites (such as adding animation, tabbed panels, content sliders, form validation, interactive galleries, and sorting data).. * Introduces core programming concepts in JavaScript and jQuery * Uses clear descriptions, inspiring examples, and easy-to-follow diagrams * Teaches you how to create scripts from scratch, and understand the thousands of JavaScripts, JavaScript APIs, and jQuery plugins that are available on the web * Demonstrates the latest practices in progressive enhancement, cross-browser compatibility, and when you may be better off using CSS3 If you're looking to create more enriching web experiences and express your creativity through code, then this is the book for you. This book is also available as part of a set in hardcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781119038634 - and in softcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781118907443.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506110697542,"sku":"9781118531648","price":2363.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/41y31M-zcgL.jpg?v=1790320182"},{"product_id":"applied-operating-system-concepts-paperback","title":"Applied Operating System Concepts","description":"\u003cp\u003eApplied Operating System Concepts is the first book to provide a precise introduction to the principles of operating systems with numerous contemporary code examples, exercises, and programming projects. Written by the leading authors in the field of operating systems, this book capitalizes on the power of Java(TM) technology to allow students to work with executable code for examples of core concepts. Features of Applied Operating System Concepts\u003c\/p\u003e\u003cp\u003e* Presents real code examples using the Java programming language\u003cbr style=\"font-family: Arial, sans-serif;\"\u003e* Uses Java technology to introduce difficult concepts like processes, process synchronization, and semaphores\u003cbr style=\"font-family: Arial, sans-serif;\"\u003e* Describes the role of threads in modern operating systems and Java, and provides the opportunity to write multithreaded programs\u003cbr style=\"font-family: Arial, sans-serif;\"\u003e* Introduces up-to-date distributed operating system topics (e.g., Java's Remote Method Invocation, CORBA, RPC) in one concise chapter\u003cbr style=\"font-family: Arial, sans-serif;\"\u003e* Includes chapter-long case studies of UNIX, LINUX, and Windows NT(TM)\u003c\/p\u003e\u003cp\u003e* Provides a Java Primer appendix\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003eAbraham Silberschatz\u003c\/strong\u003e is director of the Information Sciences Research Center at Bell Laboratories in Murray Hill, New Jersey. He previously held a chaired professorship in the Department of Computer Science at the University of Texas at Austin. His research interests include operating systems, database systems, and distributed systems. Professor Silberschatz is an ACM Fellow whose writings have appeared in numerous ACM and IEEE publications and other professional conferences and journals. He received the 1998 ACM Karl V. Karlstrom Outstanding Educator Award, the 1997 ACM SIGMOD Contribution Award, and the IEEE Computer Society Outstanding Paper Award for the article \"Capability Manager,\" which appeared in IEEE Transactions and Software Engineering. He is co-author of two well-known textbooks-Operating System Concepts and Database System Concepts. Peter Baer Galvin is the chief technologist for Corporate Technologies of Burlington, Massachusetts, where he designs and implements complex computing facilities.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506110795846,"sku":"9780471386933","price":631.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9780471386933.jpg?v=1790320185"},{"product_id":"mastering-vmware-vsphere-6-7","title":"Mastering VMware vSphere 6.7","description":"\u003cp\u003eMaster your virtual environment with the ultimate vSphere guide Mastering VMware vSphere 6.7 is the fully updated edition of the bestselling guide to VMware's virtualization solution. With comprehensive coverage of this industry-leading toolset, this book acts as an informative guide and valuable reference. Step-by-step instruction walks you through installation, configuration, operation, security processes, and much more as you conquer the management and automation of your virtual environment. Written by certified VMware vExperts, this indispensable guide provides hands-on instruction and detailed conceptual explanations, anchored by practical applications and real-world examples.\u003c\/p\u003e\u003cp\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eThis book is the ultimate guide to vSphere, helping administrators master their virtual environment. Learn to:\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eInstall, configure, and manage the vCenter Server components\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eLeverage the Support Tools to provide maintenance and updates\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eCreate and configure virtual networks, storage devices, and virtual machines\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eImplement the latest features to ensure compatibility and flexibility\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eManage resource allocation and utilization to meet application needs\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eMonitor infrastructure performance and availability\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eAutomate and orchestrate routine administrative tasks\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eMastering VMware vSphere 6.7 is what you need to stay up-to-date on VMware's industry-leading software for the virtualized datacenter.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506111844422,"sku":"9781119512943","price":3251.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119512943.jpg?v=1790320200"},{"product_id":"python-all-in-one-for-dummies-for-dummies-computer-tech","title":"Python All-in-One For Dummies (For Dummies (Computer\/Tech))","description":"\u003cp\u003eYour one-stop resource on all things Python\u003c\/p\u003e\u003cp\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eThanks to its flexibility, Python has grown to become one of the most popular programming languages in the world. Developers use Python in app development, web development, data science, machine learning, and even in coding education classes.\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eThere's almost no type of project that Python can't make better. From creating apps to building complex websites to sorting big data, Python provides a way to get the work done. Python All-in-One For Dummies offers a starting point for those new to coding by explaining the basics of Python and demonstrating how it's used in a variety of applications.\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eCovers the basics of the language\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eExplains its syntax through application in high-profile industries\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eShows how Python can be applied to projects in enterprise\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eDelves into major undertakings including artificial intelligence, physical computing, machine learning, robotics and data analysis\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is perfect for anyone new to coding as well as experienced coders interested in adding Python to their toolbox.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506112761926,"sku":"9781119557593","price":3151.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119557593.jpg?v=1790320232"},{"product_id":"java-programming-for-android-developers-for-dummies-for-dummies-computer-tech-paperback","title":"Java Programming for Android Developers For Dummies (For Dummies (Computer\/Tech)) (Paperback)","description":"\u003cp\u003eDevelop the next killer Android App using Java programming! Android is everywhere! It runs more than half the smartphones in the U.S. and Java makes it go. If you want to cash in on its popularity by learning to build Android apps with Java, all the easy-to-follow guidance you need to get started is at your fingertips. Inside, you'll learn the basics of Java and grasp how it works with Android; then, you'll go on to create your first real, working application. How cool is that? The demand for Android apps isn't showing any signs of slowing, but if you're a mobile developer who wants to get in on the action, it's vital that you get the necessary Java background to be a success. With the help of Java Programming for Android Developers For Dummies, you'll quickly and painlessly discover the ins and outs of using Java to create groundbreaking Android apps no prior knowledge or experience required! * Get the know-how to create an Android program from the ground up * Make sense of basic Java development concepts and techniques * Develop the skills to handle programming challenges * Find out how to debug your app Don't sit back and watch other developers release apps that bring in the bucks! Everything you need to create that next killer Android app is just a page away!\u003c\/p\u003e\u003cp\u003eFrom the Back Cover\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaster basic Java programming\u003c\/li\u003e\n\u003cli\u003eCreate an Android program from start to finish\u003c\/li\u003e\n\u003cli\u003eAssemble and debug your own app\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe knowledge you need to build Android apps!\u003c\/p\u003e\u003cp\u003eDo you have a great idea that you want to turn into an even better app? Java is the building block you need to develop remarkable Android programs. Even if you have zero Java experience, these step-by-step instructions get you going without any head-scratching or hand-wringing. First, you'll explore how Java and Android work together. Then you'll learn Java basics, how to work with Android Studio, and the essentials of object-oriented programming?all while creating and testing real working apps.\u003c\/p\u003e\u003cp\u003eInside…\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGetting and installing Android Studio and why you need it\u003c\/li\u003e\n\u003cli\u003eSteps for setting up your app\u003c\/li\u003e\n\u003cli\u003eUsing an Android virtual device\u003c\/li\u003e\n\u003cli\u003eJava building blocks\u003c\/li\u003e\n\u003cli\u003eHow and why to reuse code\u003c\/li\u003e\n\u003cli\u003eTesting and debugging tips\u003c\/li\u003e\n\u003cli\u003eHow to build an Android game\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003eBarry Burd, PhD, is a professor in the Department of Mathematics and Computer Science at Drew University in Madison, New Jersey. He has lectured at conferences in the United States, Europe, Australia, and Asia. He hosts podcasts and videos about software and other technology topics. He is the author of many articles and books, including Java For Dummies\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506115645510,"sku":"9781119301080","price":2758.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/515_MHvw-dL.jpg?v=1790320355"},{"product_id":"gmat-official-guide-2019-book-online-3rd-edition","title":"GMAT Official Guide 2019: Book + Online, 3rd Edition","description":"\u003cp\u003eThe definitive guide from the makers of the GMAT exam\u003c\/p\u003e\u003cp\u003eThe GMAT Official Guide 2019 is the definitive guide from the Graduate Management Admission Council, the makers of the GMAT exam. It contains over 900 real GMAT questions from past exams, including 130 never-before-seen questions, plus the following features:\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eAn overview of the exam to help you get familiar with the content and format\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eDetailed answer explanations that explain how the test maker thinks about a question\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eActual essay topics, sample responses, and scoring information\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eComprehensive grammar and math review\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eQuestions organized in order of difficulty from easiest to hardest to focus your study\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003eAccess to the same questions - plus additional integrated reasoning questions - online at gmat.wiley.com, where you can build your own practice sets\u003cbr style=\"box-sizing: border-box; font-family: Roboto, sans-serif;\"\u003e \u003c\/p\u003e\u003cp\u003eDon't waste time practicing on fake GMAT questions. Optimize your study time with the GMAT Official Guide 2019 using real questions from actual past exams.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506116595782,"sku":"9781119507673","price":3778.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119507673.jpg?v=1790320390"}],"url":"https:\/\/cb-india.com\/collections\/wiley.oembed","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}