{"product_id":"100-things-every-designer-needs-to-know-about-people-2-e-paperback","title":"100 Things Every Designer Needs to Know About People, 2\/E (Paperback)","description":"\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eWE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e \u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eINCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eApply psychology and behavioral science to your designs.\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eHere are some of the questions this book will answer:\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e• What grabs and holds attention.\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e• What makes memories stick?\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e• What is more important, peripheral or central vision?\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e• Can you predict the types of errors people will make?\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e• What is the limit to someone’s social circle?\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e• What line length for text is best?\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e• Are some fonts better than others?\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eThese are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e \u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e About the Author\u003c\/h3\u003e\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif padding:=\"\"\u003e\n\u003cspan style=\"box-sizing: border-box; font-weight: 700;\"\u003eSusan M. Weinschenk\u003c\/span\u003e has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin.\u003c\/div\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":50506205823046,"sku":"9780136746911","price":2585.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/811O9PGQuxL.jpg?v=1790323070","url":"https:\/\/cb-india.com\/products\/100-things-every-designer-needs-to-know-about-people-2-e-paperback","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}