{"product_id":"978-0128036563-usability-testing-for-survey-research-1st-edition-0128036567","title":"Usability Testing for Survey Research 1st Edition","description":"\u003cp\u003e\u003cem\u003eUsability Testing for Survey Research\u003c\/em\u003e provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit; color: rgb(80, 80, 80); background-color: rgb(255, 255, 255);\"\u003eThe book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products.\u003c\/p\u003e\u003cp\u003eReaders will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.\u003c\/p\u003e\u003csection id=\"features\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(80, 80, 80); font-family: NexusSans, \" helvetica neue arial sans-serif font-size:=\"\"\u003e\u003cheader style=\"box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: baseline;\"\u003e\u003ch2 style=\"box-sizing: border-box; margin-bottom: 0.373rem; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; color: rgb(34, 34, 34); line-height: 1.4; font-size: 1.75rem; max-width: inherit; font-feature-settings: 'kern' 1, 'liga' 1, 'pnum' 1, 'tnum' 0, 'onum' 1, 'lnum' 0, 'dlig' 1; font-weight: 100;\"\u003eKey Features\u003c\/h2\u003e\u003c\/header\u003e\u003cdiv class=\"collapsable text\" style=\"box-sizing: border-box; margin-bottom: 0px; padding: 0px; vertical-align: baseline;\"\u003e\u003cul\u003e\n\u003cli\u003eExplains how to design and conduct usability tests and analyze and report the findings\u003c\/li\u003e\n\u003cli\u003eIncludes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey\u003c\/li\u003e\n\u003cli\u003ePresents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods\u003c\/li\u003e\n\u003cli\u003eDiscusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/section\u003e\u003csection id=\"audience\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(80, 80, 80); font-family: NexusSans, \" helvetica neue arial sans-serif font-size:=\"\"\u003e\u003cheader style=\"box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: baseline;\"\u003e\u003ch2 style=\"box-sizing: border-box; margin-bottom: 0.373rem; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; color: rgb(34, 34, 34); line-height: 1.4; font-size: 1.75rem; max-width: inherit; font-feature-settings: 'kern' 1, 'liga' 1, 'pnum' 1, 'tnum' 0, 'onum' 1, 'lnum' 0, 'dlig' 1; font-weight: 100;\"\u003eReadership\u003c\/h2\u003e\u003c\/header\u003e\u003c\/section\u003e\u003cp\u003eResearchers using surveys, UX professionals, students in cognitive psych or human-computer interaction\u003cbr\u003e\u003c\/p\u003e\u003cheader style=\"box-sizing: border-box; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(80, 80, 80); font-family: NexusSans, \" helvetica neue arial sans-serif font-size:=\"\"\u003e\u003ch2 style=\"box-sizing: border-box; margin-bottom: 0.373rem; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; color: rgb(34, 34, 34); line-height: 1.4; font-size: 1.75rem; max-width: inherit; font-feature-settings: 'kern' 1, 'liga' 1, 'pnum' 1, 'tnum' 0, 'onum' 1, 'lnum' 0, 'dlig' 1; font-weight: 100;\"\u003eTable of Contents\u003c\/h2\u003e\u003c\/header\u003e\u003cdiv class=\"collapsable text\" style=\"box-sizing: border-box; margin-bottom: 0px; padding: 0px; vertical-align: baseline; color: rgb(80, 80, 80); font-family: NexusSans, \" helvetica neue arial sans-serif rgb font-size:=\"\" background-color:=\"\"\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 1. Usability and Usability Testing\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eA Brief History\u003c\/li\u003e\n\u003cli\u003eDefining Modern Usability\u003c\/li\u003e\n\u003cli\u003eDefining Usability for Surveys\u003c\/li\u003e\n\u003cli\u003eImportance of Usability Testing as a Pretesting Methodology\u003c\/li\u003e\n\u003cli\u003eUsability Testing Does Not Replace Good Design\u003c\/li\u003e\n\u003cli\u003eOverview of the Usability Testing Process\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 1.5rem; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 2. Respondent–Survey Interaction\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eSources of Potential Errors in Surveys\u003c\/li\u003e\n\u003cli\u003eHow Respondents Answer Survey Questions\u003c\/li\u003e\n\u003cli\u003eHow Respondents Interact With Surveys\u003c\/li\u003e\n\u003cli\u003eUsability Model for Surveys\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 1.5rem; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 3. Adding Usability Testing to the Survey Process\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eIterative Design and Testing\u003c\/li\u003e\n\u003cli\u003eWhat to Test and When\u003c\/li\u003e\n\u003cli\u003eUsability Testing Continuum\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 1.5rem; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 4. Planning for Usability Testing\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eParticipant Selection\u003c\/li\u003e\n\u003cli\u003eDetermining Sample Sizes\u003c\/li\u003e\n\u003cli\u003eParticipant Recruitment\u003c\/li\u003e\n\u003cli\u003eTesting Equipment, Environment, and Materials\u003c\/li\u003e\n\u003cli\u003ePractical Considerations\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 1.5rem; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 5. Developing the Usability Testing Protocol\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eIdentifying Testing Focus\/Concerns\u003c\/li\u003e\n\u003cli\u003eIdentifying Measures to Collect\u003c\/li\u003e\n\u003cli\u003eCreating Test Materials\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 1.5rem; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 6. Think Aloud and Verbal-Probing Techniques\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eThink-Aloud Approach\u003c\/li\u003e\n\u003cli\u003eVerbal-Probing Approach\u003c\/li\u003e\n\u003cli\u003eChoosing a Moderating Technique\u003c\/li\u003e\n\u003cli\u003eExample: Concurrent Think Aloud and Concurrent Verbal Probing\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 1.5rem; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 7. Conducting Usability Sessions\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eSet Up Procedures\u003c\/li\u003e\n\u003cli\u003eModerating the Session\u003c\/li\u003e\n\u003cli\u003eCollecting and Recording Data\u003c\/li\u003e\n\u003cli\u003eGuidelines for Observers\u003c\/li\u003e\n\u003cli\u003eDebriefing With the Team\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 1.5rem; margin-bottom: 1.5rem; padding: 0px; vertical-align: baseline; font-family: NexusSerif, Georgia, serif; font-size: 1.25rem; line-height: 1.625rem; text-rendering: optimizeLegibility; max-width: inherit;\"\u003eChapter 8. Analyzing and Reporting Results\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbstract\u003c\/li\u003e\n\u003cli\u003eDetailed Analysis Approach\u003c\/li\u003e\n\u003cli\u003eAgile Analysis Approach\u003c\/li\u003e\n\u003cli\u003eAddressing Usability Concerns\u003c\/li\u003e\n\u003cli\u003eSpecial Considerations for Mixed-Mode Surveys\u003c\/li\u003e\n\u003cli\u003eReporting Findings\u003c\/li\u003e\n\u003cli\u003eReferences\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Morgan Kaufmann","offers":[{"title":"Default Title","offer_id":50505987326022,"sku":"9780128036563","price":2448.04,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9780128036563.jpg?v=1790317217","url":"https:\/\/cb-india.com\/products\/978-0128036563-usability-testing-for-survey-research-1st-edition-0128036567","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}