{"product_id":"978-1545345016-adwords-workbook-2017-1545345015-9781545345016","title":"AdWords Workbook: 2018","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e2017 UPDATED EDITION: August Update\u003c\/strong\u003e - master the AdWords Search Network, Display Network and Remarketing\u003c\/li\u003e\n\u003cli\u003eRead the \u003cstrong\u003eReviews\u003c\/strong\u003e - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books\u003c\/li\u003e\n\u003cli\u003eLearn to \u003cstrong\u003eAdvertise Your Business\u003c\/strong\u003e on Google without losing money\u003c\/li\u003e\n\u003cli\u003eWatch \u003cstrong\u003eVideos\u003c\/strong\u003e - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively\u003c\/li\u003e\n\u003cli\u003eUse the \u003cstrong\u003eWorksheets\u003c\/strong\u003e - download WORKSHEETS that guide you step-by-step to AdWords success.\u003c\/li\u003e\n\u003cli\u003eAccess \u003cstrong\u003eFree Tools\u003c\/strong\u003e - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords, a $29.99 value!\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch1 style=\"margin-bottom: 0px; padding-bottom: 4px; font-family: Arial, sans-serif; font-size: 28px; font-weight: normal; line-height: 1.2; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);\"\u003eThe #1 Bestselling Workbook on Google AdWords Advertising for Your Business\u003c\/h1\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eJason McDonald\u003c\/strong\u003e - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.'\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStanford University\u003c\/strong\u003e - used by Dr. McDonald in his courses, both online and in face-to-face workshops\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGot Questions?\u003c\/strong\u003e - just Google 'Jason McDonald' and send a quick email or call.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRebate Offer\u003c\/strong\u003e - each AdWords Book 2017 contains a $10 off survey offer.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2 style=\"margin-bottom: 0px; padding-bottom: 4px; font-family: Arial, sans-serif; font-size: 21px; font-weight: normal; color: rgb(51, 51, 51); background-color: rgb(255, 255, 255);\"\u003eTable of Contents\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdWords Gotchas\u003c\/strong\u003e - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeywords\u003c\/strong\u003e - find and leverage transactional keywords that make you money and nix ones that lose you money.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe AdWords Search Network\u003c\/strong\u003e - optimize your Google Search Network efforts in AdWords step-by-step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle Display Network\u003c\/strong\u003e - avoid rip offs in the GDN, and optimize for placements and strategies that truly work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYouTube\u003c\/strong\u003e - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetrics\u003c\/strong\u003e - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTools\u003c\/strong\u003e - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"CREATESPACE","offers":[{"title":"Default Title","offer_id":50505990799430,"sku":"9781545345016","price":1252.44,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781545345016-us.jpg?v=1790317286","url":"https:\/\/cb-india.com\/products\/978-1545345016-adwords-workbook-2017-1545345015-9781545345016","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}