{"product_id":"ai-marketing","title":"AI Marketing","description":"\u003cp\u003e\u003cb\u003eThis book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDid you know that investors at Wall Street wait for the Groundhog Day’s forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don’t you feel cursed without it? You will know all about it in this book.\u003c\/p\u003e\u003cp\u003eConsumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one’s sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes.\u003c\/p\u003e\u003cp\u003eBrands bring you magical solutions: \u003cb\u003eMr Clean Magic Eraser, L’Oreal Magic Roots\u003c\/b\u003e, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process.\u003c\/p\u003e\u003cp\u003eExtensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.\u003c\/p\u003e\u003cp\u003eWhether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!\u003cspan class=\"ty-payment-icons__item mastercard\"\u003e \u003c\/span\u003e \u003c\/p\u003e","brand":"Shroff\/Business Expert Press","offers":[{"title":"Default Title","offer_id":50506412294214,"sku":"9789355426901","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9789355426901_294k-2o_havn-7e.jpg?v=1790329290","url":"https:\/\/cb-india.com\/products\/ai-marketing","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}