{"product_id":"artificial-intelligence-for-marketing-practical-applications-paperback","title":"Artificial Intelligence for Marketing: Practical Applications (Paperback)","description":"\u003cp\u003e\u003cb style=\"font-family: Arial, sans-serif; font-size: 14px;\"\u003eA straightforward, non-technical guide to the next major marketing tool\u003c\/b\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 14px;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: Arial, sans-serif; font-size: 14px;\"\u003e\u003ci\u003eArtificial Intelligence for Marketing\u003c\/i\u003e presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will \u003ci\u003enot\u003c\/i\u003e teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the \"need-to-know\" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: Arial, sans-serif; font-size: 14px;\"\u003eSimple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:\u003c\/p\u003e\u003cul style=\"margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px; font-family: Arial, sans-serif; font-size: 14px;\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eSpeak intelligently about Artificial Intelligence and its advantages in marketing\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUnderstand how marketers without a Data Science degree can make use of machine learning technology\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eCollaborate with data scientists as a subject matter expert to help develop focused-use applications\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eHelp your company gain a competitive advantage by leveraging leading-edge technology in marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: Arial, sans-serif; font-size: 14px;\"\u003eMarketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. \u003ci\u003eArtificial Intelligence for Marketing\u003c\/i\u003e provides a nontechnical crash course to help you stay ahead of the curve.\u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 17px; line-height: 1.255; color: rgb(17, 17, 17); font-family: \" amazon ember arial sans-serif\u003e  About the Author\u003c\/h3\u003e\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; color: rgb(17, 17, 17); font-family: \" amazon ember arial sans-serif padding:=\"\"\u003e\n\u003cstrong\u003eJIM STERNE\u003c\/strong\u003e is founder of the eMetrics Summit and cofounder and Board Chair of the Digital Analytics Association. An internationally known speaker and consultant, he is the author of numerous books, including 101 Things You Should Know About Marketing Optimization Analysis, Social Media Metrics, and The Devil's Data .\u003c\/div\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506168893510,"sku":"9781119406334","price":3197.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51W-gBIlUDL.jpg?v=1790321884","url":"https:\/\/cb-india.com\/products\/artificial-intelligence-for-marketing-practical-applications-paperback","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}