{"product_id":"behavioral-data-analysis-with-r-and-python-paperback-pstorng-customer-driven-data-for-real-business-results-p","title":"Behavioral Data Analysis with R and Python","description":"\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eHarness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eAdvanced experimental design helps you get the most out of your A\/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.\u003c\/p\u003e\u003cul style=\"margin-top: 0px; margin-right: 0px; margin-left: 20px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\" margin-bottom:=\"\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUnderstand the specifics of behavioral data\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eExplore the differences between measurement and prediction\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eLearn how to clean and prepare behavioral data\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eDesign and analyze experiments to drive optimal business decisions\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUse behavioral data to understand and measure cause and effect\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eSegment customers in a transparent and insightful way\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e \u003c\/h3\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e About the Author\u003c\/h3\u003e\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:=\"\" padding:=\"\"\u003e\u003cdiv style=\"box-sizing: border-box;\"\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 14px;\"\u003e\u003cstrong\u003eFlorent Buisson\u003c\/strong\u003e is head of Behavioral Science at Allstate Insurance Company. He manages a team of behavioral scientists who run data analyses and implement behavioral interventions such as nudges.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003eHe previously worked for a French strategy consulting firm where he used economics and data analysis to answer complex measurement questions, for example building an index measuring the stability of agricultural policies in developing countries on behalf of the UN Food and Agriculture Organization. He also worked in specialty healthcare analytics, analyzing the behaviors of patients with severe diseases.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Shroff\/O'Reilly","offers":[{"title":"Default Title","offer_id":50506210508870,"sku":"9789391043605","price":1237.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/818ufTC8ZwS.jpg?v=1790323244","url":"https:\/\/cb-india.com\/products\/behavioral-data-analysis-with-r-and-python-paperback-pstorng-customer-driven-data-for-real-business-results-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}