{"product_id":"big-data-and-business-analytics","title":"Big Data And Business Analytics","description":"\u003cp\u003e\"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to ‘do this, avoid that.’\"\u003c\/p\u003e\u003cp style=\"margin-top: 0px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003e―From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee Company\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003eWith the growing barrage of \"big data,\" it becomes vitally important for organizations to make sense of this data and information in a timely and effective way. That’s where analytics come into play. Research shows that organizations that use business analytics to guide their decision making are more productive and experience higher returns on equity. \u003cstrong\u003eBig Data and Business Analytics \u003c\/strong\u003ehelps you quickly grasp the trends and techniques of big data and business analytics to make your organization more competitive.\u003c\/p\u003e\u003cp style=\"margin-top: -4px; margin-bottom: 14px; padding: 0px; font-family: Arial, sans-serif; background-color: rgb(255, 255, 255);\"\u003ePacked with case studies, this book assembles insights from some of the leading experts and organizations worldwide. Spanning industry, government, not-for-profit organizations, and academia, they share valuable perspectives on big data domains such as cybersecurity, marketing, emergency management, healthcare, finance, and transportation.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the trends, potential, and challenges associated with big data and business analytics\u003c\/li\u003e\n\u003cli\u003eGet an overview of machine learning, advanced statistical techniques, and other predictive analytics that can help you solve big data issues\u003c\/li\u003e\n\u003cli\u003eLearn from VPs of Big Data\/Insights \u0026amp; Analytics via case studies of Fortune 100 companies, government agencies, universities, and not-for-profits\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBig data problems are complex. This book shows you how to go from being data-rich to insight-rich, improving your decision making and creating competitive advantage.\u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 1.3em; line-height: 1.1; font-family: OpenSans, \" helvetica neue arial sans-serif rgb background-color:=\"\"\u003eFeatures\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eContains case studies from big data domains such as cybersecurity, finance, emergency management, marketing, healthcare, and international development\u003c\/li\u003e\n\u003cli\u003eGives overviews of machine learning and advanced statistical techniques to help readers solve big data issues\u003c\/li\u003e\n\u003cli\u003eAllows CEOs and senior managers to quickly grasp key factors and trends to make their organizations more competitive\u003c\/li\u003e\n\u003cli\u003eExplains how business analytics can guide executive decision making\u003c\/li\u003e\n\u003cli\u003eIncludes a foreword by Joe LaCugna of Starbucks Coffee Company\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50506065412166,"sku":"9781498774796","price":110371.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781466565784.jpg?v=1790318843","url":"https:\/\/cb-india.com\/products\/big-data-and-business-analytics","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}