{"product_id":"big-picture-strategy","title":"Big Picture Strategy","description":"\u003cp\u003e\u003cb\u003eDevelop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBig Picture Strategy\u003c\/i\u003e shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth.\u003c\/p\u003e\u003cp\u003eStrategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe book includes discussions of: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it\u003c\/li\u003e\n\u003cli\u003eThe four strategies companies use to launch and grow brands successfully\u003c\/li\u003e\n\u003cli\u003eHow to use strategy-integrated metrics to promote continuous learning in organizations\u003c\/li\u003e\n\u003cli\u003eHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUnlike many of its competitors, \u003ci\u003eBig Picture Strategy\u003c\/i\u003e does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout The Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARTA DAPENA BARÓN \u003c\/b\u003eis President of The Big Picture Partners, an executive training and marketing strategy firm. She is a coauthor of \u003ci\u003eMarketing Management: The Big Picture\u003c\/i\u003e and coaches over 1,000 executives each year on the subject of commercial strategy.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTable Of Contents\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1 Your Strategy, Your Choices 1\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e2 Four Go-to-Market Strategies 25\u003c\/p\u003e\u003cp\u003e3 Brands 47\u003c\/p\u003e\u003cp\u003e4 The Business Category 75\u003c\/p\u003e\u003cp\u003e5 Bodies: The Customer Focus 99\u003c\/p\u003e\u003cp\u003e6 Customer Beliefs 125\u003c\/p\u003e\u003cp\u003e7 Behaviors: Designing Brand Customer Experiences 157\u003c\/p\u003e\u003cp\u003e8 Benchmarks: Learning from Our Work 197\u003c\/p\u003e\u003cp\u003eNotes 219\u003c\/p\u003e\u003cp\u003eAcknowledgments 227\u003c\/p\u003e\u003cp\u003eAbout the Author 229\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506312941638,"sku":"9781119712060","price":1966.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1119712068.jpg?v=1790326474","url":"https:\/\/cb-india.com\/products\/big-picture-strategy","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}