{"product_id":"building-up-green-businesses","title":"Building up Green Businesses","description":"\u003cp style=\"text-align: justify;\"\u003eSeveral factors are coming together that are creating a more favourable environment for 'Green Entrepreneurs'. There is growing awareness, even demand from public, governments and even businesses to make every aspect of societal activities– be it energy generation and consumption, transportation, computing, finance, food production, industrial production - sustainable environmentally as well as financially. Even consumers are willing to pay a small premium to procure 'Greener' alternatives. All this is creating a market need for innovations that promote sustainability. As a result, financiers are also willing to invest in such ideas. Such an ecosystem consisting of positive public perception, regulatory support from governments, markets and financial backing is exactly what is required for 'Green' innovation to thrive.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMr. Chetan Maini\u003cbr\u003eCEO, Mahindra Reva Electric Vehicles Pvt. Ltd\u003cbr\u003eCo-founder, REVA Electric Car Company\u003c\/strong\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003eYes, it would definitely be a good option to start a Green Startup and the main challenge is internal belief, the vision must come from the top management team. The next challenge is credibility. Your practices or products must be externally certified. Being environmentally sensitive is not expensive, actually it will reduce your cost, because wastage is reduced and if properly implemented – you will gain a competitive edge over your competitor. \u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cstrong\u003eMr. Param Kannampilly\u003cbr\u003eChairman \u0026amp; Managing Director,\u003cbr\u003eConcept Hospitality Pvt. Ltd.\u003cbr\u003e\u003c\/strong\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cstrong\u003e“A practical approach for any organization to GO GREEN for making themselves self sustainable in this competitive environment”\u003c\/strong\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003eOnly after the last tree has been cut down ……\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003eThe last River has been poisoned ……\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003eThe last fish caught …..\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cstrong\u003eOnly then, we will find that money cannot\u003cbr\u003ebe eaten.....\u003c\/strong\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cstrong\u003eImagine this\u003c\/strong\u003e\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003eOne day you come out from your house, And all you see\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003eis big puffs of black smoke and no trees!\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003eAll you see the Cars and no Birds! All you smell is\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003egasoline and no flowers!\u003cbr style=\"color: rgb(8, 113, 135); font-family: Verdana; font-size: 11px; line-height: 15px; text-align: justify;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eWhat kind of life is that?…so Go Green\u003c\/strong\u003e\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shroff Publishers \u0026 Distributors Pvt. Ltd.","offers":[{"title":"Default Title","offer_id":50505893478470,"sku":"9789351105275","price":382.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9789351105275.jpg?v=1790315641","url":"https:\/\/cb-india.com\/products\/building-up-green-businesses","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}