{"product_id":"data-mining-techniques-for-marketing-sales-and-customer-relationship-management-paperback","title":"Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management,3rd Edition  (Paperback)","description":"\u003cp\u003e\u003cspan style=\"font-family: Arial, sans-serif; font-size: 14px;\"\u003eThe leading introductory book on data mining, fully updated and revised!\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: Arial, sans-serif; font-size: 14px;\"\u003eWhen Berry and Linoff wrote the first edition of \u003ci\u003eData Mining Techniques\u003c\/i\u003e in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. \u003c\/p\u003e\u003cul style=\"margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px; font-family: Arial, sans-serif; font-size: 14px;\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eFeatures significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eCovers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eTouches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eProvides best practices for performing data mining using simple tools such as Excel\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: Arial, sans-serif; font-size: 14px;\"\u003e\u003ci\u003eData Mining Techniques, Third Edition\u003c\/i\u003e covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.\u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0.75em 0px 0.375em -15px; text-rendering: optimizelegibility; font-size: 1.23em; line-height: 1.255; clear: left; font-family: \" amazon ember arial sans-serif\u003e\u003cstrong\u003e    About the Author \u003c\/strong\u003e\u003c\/h3\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0em 0px 1em 1em; font-family: \" amazon ember arial sans-serif small font-size:=\"\"\u003e\u003cstrong\u003eGORDON S. LINOFF \u003c\/strong\u003eand \u003cstrong\u003eMICHAEL J. A. BERRY\u003c\/strong\u003e are the founders of Data Miners, Inc., a consultancy specializing in data mining. They have jointly authored two of the leading data mining titles in the field, Data Mining Techniques and Mastering Data Mining (both from Wiley). They each have decades of experience applying data mining techniques to business problems in marketing and customer relationship management.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506147856454,"sku":"9780470650936","price":3940.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51fC7aN9LnL.jpg?v=1790321321","url":"https:\/\/cb-india.com\/products\/data-mining-techniques-for-marketing-sales-and-customer-relationship-management-paperback","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}