{"product_id":"designers-guide-to-product-vision-paperback-pstrong-learn-to-build-your-strategic-influence-to-shape-the-future-p","title":"Designer's Guide to Product Vision (Paperback)","description":"\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"font-stretch: normal; line-height: normal;\"\u003e\u003cb\u003eToday,\u003c\/b\u003e \u003c\/span\u003edesign is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You’ll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e \u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eDefining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer’s future experience.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e \u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eOnce you’ve defined a strategy-led product vision, make it real. The authors’ agile “Visioneering” techniques help you navigate fast-changing product journeys – iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company’s future, and achieve more than you ever thought possible.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e \u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eLearn How To:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif normal font-size:=\"\" font-stretch:=\"\" line-height:=\"\"\u003e \u003c\/p\u003e\u003cul style=\"margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eMove from tactical to strategic designer, and gain a more influential leadership role\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eCreate strategy-led product visions the organization can rally around and deliver\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eLead the unification of design, engineering, and business to mindfully craft outstanding user experiences\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eGo beyond obsolete roadmaps to implement product visions in a world that won’t stop changing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eInfluence and improve the long-term direction of your business to effect real-world positive change\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003e \u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003eAbout the Author\u003c\/span\u003e\u003c\/span\u003e\u003c\/h3\u003e\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:=\"\" padding:=\"\"\u003e\n\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"box-sizing: border-box; font-weight: 700;\"\u003eLaura Fish\u003c\/span\u003e is a modern designer focusing on strategic product vision that can shape big change for the better. Drawing on fifteen years embedded in digital product programs and user experience teams, she can now speak to hard lessons learned and expertise gained that have led her to redefine her professional purpose and make the changes needed to level herself up. She is now dedicated to helping fellow designers do the same, acting as a visioneering sherpa to guide the journey.\u003c\/span\u003e\u003c\/span\u003e\u003cdiv style=\"box-sizing: border-box;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"box-sizing: border-box;\"\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px;\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"font-size:14px;\"\u003e\u003cspan style=\"box-sizing: border-box; font-weight: 700;\"\u003eScott Kiekbusch \u003c\/span\u003eis a digital product strategist and designer with nearly 20 years of industry experience. Scott has built \u0026amp; led digital product design teams, participated in the design and delivery of websites \u0026amp; applications enjoyed by millions of users, and helped mature the product design practices of several organizations. In his free time he enjoys playing \u0026amp; listening to music, traveling, photography, and periodically posting hot takes on Twitter @adjustafresh. He currently resides with his family in the Indianapolis, IN area\u003c\/span\u003e.\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":50506205331526,"sku":"9780136654322","price":2600.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/41dPoeFDpRL.jpg?v=1790323048","url":"https:\/\/cb-india.com\/products\/designers-guide-to-product-vision-paperback-pstrong-learn-to-build-your-strategic-influence-to-shape-the-future-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}