{"product_id":"digital-transformation-canvas","title":"Digital Transformation Canvas","description":"\u003cp\u003e\u003cspan style=\"color: rgb(34, 34, 34); font-size: 24px; font-weight: 700;\"\u003eA practical step-by-step guide to building your digital transformation master plan\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Digital Transformation Canvas \u003c\/b\u003eby Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.\u003c\/p\u003e\u003cp\u003eKey features include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003emultiple checklists and templates you can use in your organisation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eshort case studies in each chapter to help you further engage with the subject and understand the objectives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eover 80 illustrations to support your understanding of how to apply content into practice\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout the Author \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eProf Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK. \u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":50506354065478,"sku":"9781292466194","price":2978.22,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/emge.jpg?v=1790327876","url":"https:\/\/cb-india.com\/products\/digital-transformation-canvas","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}