{"product_id":"effective-data-storytelling-hardcover-pstrong-how-to-drive-change-with-data-narrative-and-visuals-p","title":"Effective Data Storytelling (Hardcover) (Bestseller)","description":"\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\u003cb\u003eMaster the art and science of data storytelling―with frameworks and techniques to help you craft compelling stories with data.\u003c\/b\u003e\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eThe ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative―to tell a story with the numbers. \u003ci\u003eEffective Data Storytelling \u003c\/i\u003ewill teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eNarratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling―data, narrative, and visuals―and combine them for maximum effectiveness. Taking a comprehensive look at \u003ci\u003eall\u003c\/i\u003e the elements of data storytelling, this unique book will enable you to:\u003c\/p\u003e\u003cul style=\"margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eTransform your insights and data visualizations into appealing, impactful data stories\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eLearn the fundamental elements of a data story and key audience drivers\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUnderstand the differences between how the brain processes facts and narrative\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eStructure your findings as a data narrative, using a four-step storyboarding process\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eIncorporate the seven essential principles of better visual storytelling into your work\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eAvoid common data storytelling mistakes by learning from historical and modern examples\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\u003ci\u003eEffective Data Storytelling: How to Drive Change with Data, Narrative and Visuals \u003c\/i\u003eis a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.\u003c\/p\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e \u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e About the Author\u003c\/h3\u003e\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:=\"\" padding:=\"\"\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px;\"\u003e\u003cspan style=\"box-sizing: border-box; font-weight: 700;\"\u003eBRENT DYKES\u003c\/span\u003e brings a unique perspective to data storytelling that blends both qualitative and quantitative skills. Currently the Senior Director of Data Strategy at Domo, Brent has more than 15 years of experience in the analytics industry consulting with global brands such as Microsoft, Sony, Nike, and Amazon. He is a regular \u003ci style=\"box-sizing: border-box;\"\u003eForbes\u003c\/i\u003e contributor and has published more than 100 articles on various data-related subjects, including two books on digital analytics. In 2016, Brent was awarded the \"Most Influential Industry Contributor Award\" from the Digital Analytics Association (DAA). He enjoys speaking at various data conferences around the world and working with organizations to advance their data cultures and data storytelling skills.\u003c\/p\u003e\u003c\/div\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506193698886,"sku":"9781119615712","price":2688.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/41ga9hPrDYL.jpg?v=1790322619","url":"https:\/\/cb-india.com\/products\/effective-data-storytelling-hardcover-pstrong-how-to-drive-change-with-data-narrative-and-visuals-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}