{"product_id":"effective-seo-and-content-marketing-pstrong-the-ultimate-guide-for-maximizing-free-web-traffic-p","title":"Effective SEO and Content Marketing","description":"\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\u003cb\u003eGet beyond the basics and see how modern-day users are reimaging the SEO process\u003c\/b\u003e\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.  Above all it can help improve the amount of free traffic coming to your web properties.  This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eMaximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.\u003c\/p\u003e\u003cul style=\"margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eGeneral education on SEO and organic content marking\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUnderstanding which search engines to focus on\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eHow SEO and content can solve business problems\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eBuilding a new brand through SEO and content\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eIdentifying who your true competitors are\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eWhich Analytics reports you should be regularly monitoring\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eHow to establish research channels that can inform your business initiatives\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eBuilding personas and audience purchase journeys\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003ePrioritizing locations, demographics and countries\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eWhat needs to be in place to maximize free traffic levels to your brands assets\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUnderstanding all the key tasks and attributes for an effective content program\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eData-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUnderstanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eCalculating ROI for SEO and Content initiatives\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eSmall business marketing via content and SEO and having the right small business mindset for success\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eWebsite and content design considerations (accessibility, principles of marketing)\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eOptimizing for the future and looking at other search venues\u003cul style=\"list-style-type: disc; margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px;\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eAmazon Optimization\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eYouTube Optimization\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eApp Store Optimization (ASO)\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003ePodcast Optimization\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eOptimizing Blogs and other off-site content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003ePrepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eHow to build an optimization path and programs that drive results and manage risks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eIn addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506193928262,"sku":"9781119628859","price":3940.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9781119628859.jpg?v=1790322629","url":"https:\/\/cb-india.com\/products\/effective-seo-and-content-marketing-pstrong-the-ultimate-guide-for-maximizing-free-web-traffic-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}