{"product_id":"everyday-business-storytelling-pcreate-simplify-and-adapt-a-visual-narrative-for-any-audience-p","title":"Everyday Business Storytelling","description":"\u003cp style=\"box-sizing: border-box; margin: 0px 0px 16px; font-size: 14px; line-height: 24px; color: rgb(0, 0, 0); font-family: \" open sans sans-serif\u003e\u003cb style=\"box-sizing: border-box;\"\u003eA practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations—and your career—forward\u003c\/b\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 16px; font-size: 14px; line-height: 24px; color: rgb(0, 0, 0); font-family: \" open sans sans-serif\u003eIn \u003ci style=\"box-sizing: border-box;\"\u003eEveryday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience\u003c\/i\u003e, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands—including Facebook, Nestle, Accenture, and Marriot—bring clarity and meaning to their business communications. Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, \u003ci style=\"box-sizing: border-box;\"\u003eEveryday Business Storytelling\u003c\/i\u003e offers an insightful exploration of how to develop compelling business narratives.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 16px; font-size: 14px; line-height: 24px; color: rgb(0, 0, 0); font-family: \" open sans sans-serif\u003eYou'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. Within this business book, you'll also find clever data visualization and visual display techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 16px; font-size: 14px; line-height: 24px; color: rgb(0, 0, 0); font-family: \" open sans sans-serif\u003eJust a few of the things you'll learn from this business book include:\u003c\/p\u003e\u003cul style=\"box-sizing: border-box; margin: 5px 0px 5px 20px; padding-right: 0px; padding-left: 0px; color: rgb(0, 0, 0); font-family: \" open sans sans-serif font-size:=\"\"\u003e\n\u003cli style=\"box-sizing: border-box; margin-left: 15px;\"\u003eThe science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; margin-left: 15px;\"\u003eThe four signposts of storytelling and how to identify and weave in your BIG idea to capture attention\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; margin-left: 15px;\"\u003eHow to craft expert headlines that guide your audience and advance your story\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"box-sizing: border-box; margin: 0px 0px 16px; font-size: 14px; line-height: 24px; color: rgb(0, 0, 0); font-family: \" open sans sans-serif\u003e\u003ci style=\"box-sizing: border-box;\"\u003e\u003cbr style=\"box-sizing: border-box;\"\u003eEveryday Business Storytelling \u003c\/i\u003eis an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented businessperson responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.\u003c\/p\u003e\u003ch2 class=\"section-title collapsed\" data-target=\"#content-section-item\" data-toggle=\"collapse\" style=\"box-sizing: border-box; font-family: \" open sans sans-serif rgb uppercase font-weight:=\"\" line-height:=\"\" color:=\"\" margin:=\"\" font-size:=\"\" text-transform:=\"\"\u003eTABLE OF CONTENTS\u003c\/h2\u003e\u003cdiv class=\"collapse\" id=\"content-section-item\" style=\"box-sizing: border-box; color: rgb(0, 0, 0); font-family: \" open sans sans-serif auto font-size:=\"\" height:=\"\"\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003eIntroduction\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eStorytelling Is How We Move Business Forward 1\u003cbr style=\"box-sizing: border-box;\"\u003e\u003ci style=\"box-sizing: border-box;\"\u003eWhat two Silicon Valley–bred sisters know about business storytelling (hint: it’s pure, irrefutable career gold)\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003ePart 1\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eOnce and for all—Let’s Unfluff the Reputation of Business Storytelling 6\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 1: Meet the Brain Scientists 8\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003ePart 2\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eOk, I’m in—How Do I Get Started with Business Storytelling? 24\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 3: The Four Signposts 30\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 4: The WHY, WHAT and HOW of Business Storytelling 48\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 5: Your BIG Idea 52\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 6: Putting It All Together: Sample Story 56\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003ePart 3\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eThanks, got the basics What Else Can Help Me? 60\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 7: Push Your Story Forward with Active Headlines 62\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 8: A Simple Path to Building Your BIG Idea 72\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 9: Five Well-Tested Ways to Visualize Your Story 80\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003ePart 4\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eLet’s see the magic! How Does Storytelling Show Up in Everyday Business? 106\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 10: Making a Recommendation 108\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 11: Providing an Update 144\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 12: Crafting an Email 162\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 13: Creating a One-Pager 176\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003ePart 5\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eBut wait! How Do I Flex My Story? 192\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 14: Audience Is Everything: A Manifesto 194\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 15: You’ve Got Five Minutes with an Executive… Go! 202\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 17: You’re Told “Only Three to Five Slides” 216\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 18: Team Presentations: Who Does What? 220\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 19: When Your Audience Is Virtual 238\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003ePart 6\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eAll together now: Building a Common Language of Storytelling 252\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 20: Fostering a Culture of Story Coaches 254\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 21: Five Ways Managers Can Reinforce Storytelling 260\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eChapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003e\u003cb style=\"box-sizing: border-box;\"\u003eConclusion\u003c\/b\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eA Final Word From the Sisters 272\u003cbr style=\"box-sizing: border-box;\"\u003e\u003ci style=\"box-sizing: border-box;\"\u003eYour everyday business storytelling journey starts right now… #nomorefrankendecks\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eGratitude 275\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eAbout the Authors 276\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eNotes \u0026amp; Photo Credits 277\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin: 0px 0px 10px; line-height: 24px;\"\u003eIndex 278\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506254123078,"sku":"9781119704669","price":2241.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1119704669.jpg?v=1790324316","url":"https:\/\/cb-india.com\/products\/everyday-business-storytelling-pcreate-simplify-and-adapt-a-visual-narrative-for-any-audience-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}