{"product_id":"flash-advertising-flash-platform-development-of-microsites-advergames-and-branded-applications","title":"Flash Advertising","description":"\u003cp\u003eCreate awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMastering the myriad of ad specs, deadlines, quality and version control issues\u003c\/li\u003e\n\u003cli\u003eCreating ads that balance campaign goals with design constraints\u003c\/li\u003e\n\u003cli\u003ePreparing and building ads with team and QC standards\u003c\/li\u003e\n\u003cli\u003eUsing forms and data in ads without file bloat\u003c\/li\u003e\n\u003cli\u003eFile optimization techniques for swf files\u003c\/li\u003e\n\u003cli\u003e3rd party rich media technologies that transcend the 30k banner\u003c\/li\u003e\n\u003cli\u003eIntegrating video into sites and banners\u003c\/li\u003e\n\u003cli\u003eSocial media applications\u003c\/li\u003e\n\u003cli\u003eTrafficking and tracking ads for impressions, interactions, clicks, and conversions\u003c\/li\u003e\n\u003cli\u003eUsing ActionScript to save development time and implement team standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":50585788055622,"sku":"9780240813455","price":637.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9780240813455.jpg?v=1790313997","url":"https:\/\/cb-india.com\/products\/flash-advertising-flash-platform-development-of-microsites-advergames-and-branded-applications","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}