{"product_id":"google-adwords","title":"Google Adwords","description":"\u003cp style=\"-webkit-tap-highlight-color: transparent; color: rgb(102, 102, 102); font-family: \" open sans margin:=\"\" padding:=\"\"\u003e\u003cspan style=\"color:#000000;\"\u003eDo people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"-webkit-tap-highlight-color: transparent; color: rgb(102, 102, 102); font-family: \" open sans margin:=\"\" padding:=\"\"\u003e\u003cspan style=\"color:#000000;\"\u003eLearn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.\u003c\/span\u003e\u003c\/p\u003e\u003cul style=\"-webkit-tap-highlight-color: transparent; padding-right: 0px; padding-left: 20px; margin: 0px; list-style-position: initial; list-style-image: initial; color: rgb(102, 102, 102); font-family: \" open sans\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eLearn the advantages of proper account structure based on tightly knit themes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eUnderstand AdWords auction and the importance of keyword Quality Score\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eDetermine your preferred bidding model and daily ad budget\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eEvaluate campaign performance by timeframe, keyword, and other criteria\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eHone your keyword list whenever search queries trigger your ads\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eAdd negative keywords to filter out irrelevant queries\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eOutperform competitors and organic search results with targeted ad copy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cspan style=\"color:#000000;\"\u003eDetermine conversion goals, and use AdWords tools to track them\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shroff\/O'Reilly","offers":[{"title":"Default Title","offer_id":50506255138886,"sku":"9789350235881","price":607.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9789350235881.jpg?v=1790324340","url":"https:\/\/cb-india.com\/products\/google-adwords","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}