{"product_id":"google-analytics-4-and-google-tag-manager-cookbook-pa-simple-step-by-step-pictorial-guide-to-implementing-google-analytics-and-google-tag-manager-for-your-websites-paperback-p","title":"Google Analytics 4 and Google Tag Manager Cookbook (Paperback)","description":"\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eThe Google Analytics 4 system, and the Google Tag Manager system\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e is something that is inherently complex, but like \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" style=\"box-sizing: border-box; font-weight: 700 !important; font-style: italic !important;\"\u003emost complex things in life, can be reduced to simple steps\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e that can be executed without wasting hours and hours of trial and error and disasters.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eThis guide has only one purpose: \u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eto guide you step by step to implement your own\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e, without hiring expensive consultants and experts an effective system of tracking your advertising campaigns.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eSo, if you have been watching YouTube videos on \u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eGA4 and GTM,\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e and discovered that each video is more confusing than the next, and purchased online courses, each one taking up several hours of your valuable time and leaving you twice as confused, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eyou have found something that can actually help you.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eSo that you get the most accurate information, I have minimized blurring the screenshots etc., and I have taken care to make sure that \u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eeach and every step is listed in the most “hand-holding” way possible\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e so that you are not left wondering “where on earth is that blah blah that he wants me to click?” Every ‘blah blah’ is labelled, and this whole system is ‘battle ready’.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eDo not be intimidated by the complex terminology. It will become clear as you progress through this book. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003eI am assuming some familiarity with Google Ads. If not, I would suggest reading “The Google Ads Cook Book.” \u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eThe power of the Google marketing environment is at its max when you combine the Triad of Google Ads, Google Tag Manager and Google Analytics, and this book is exactly about how to use these three dynamic components.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003ePlease bear in mind that if you set up trackers on your website you are required by the laws of the European Union and the State of California to reveal to visitors by way of a “Cookies Policy” and a “Privacy Policy” exactly what cookies you are placing on the user’s computer. Furthermore, you are required to have a consent banner that gives the visitor the right to decide which trackers \/ cookies he is going to accept and tolerate, all, some or none. Please seek proper legal advice in such matters.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003eThat being said, bear in mind that the Google environment can change overnight and no one knows when America’s finest company decides to make the next big change.\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e\u003cspan style=\"box-sizing: border-box;\"\u003eSo, jump in right away, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" style=\"box-sizing: border-box; font-style: italic !important;\"\u003edo not procrastinate.\u003c\/span\u003e\u003cspan style=\"box-sizing: border-box;\"\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\" style=\"box-sizing: border-box; font-weight: 700 !important;\"\u003eMake your dreams come true, and I hope this guide helps you at least a little bit and makes your life a little bit easier.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e \u003c\/p\u003e\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e \u003c\/p\u003e","brand":"Independently published","offers":[{"title":"Default Title","offer_id":50506253041734,"sku":"9798440021075","price":4925.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/617ru7dwFnL.jpg?v=1790324293","url":"https:\/\/cb-india.com\/products\/google-analytics-4-and-google-tag-manager-cookbook-pa-simple-step-by-step-pictorial-guide-to-implementing-google-analytics-and-google-tag-manager-for-your-websites-paperback-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}