{"product_id":"guerilla-marketing","title":"Guerilla Marketing","description":"\u003cp\u003e\u003cb\u003eNATIONAL BESTSELLER\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003c\/b\u003eJay Levinson's\u003ci\u003e Guerrilla Marketing\u003c\/i\u003e revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. \u003ci\u003eGuerrilla Marketing \u003c\/i\u003eis the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(34, 34, 34); font-size: 24px; font-weight: 700;\"\u003eAbout the Author\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eJay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.\u003cbr\u003e\u003c\/p\u003e","brand":"HARPER BUSINESS","offers":[{"title":"Default Title","offer_id":50506366058566,"sku":"9780618785919","price":1567.02,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/71VaXJmym3L._SY385.jpg?v=1790328264","url":"https:\/\/cb-india.com\/products\/guerilla-marketing","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}