{"product_id":"hands-on-salesforce-data-cloud","title":"Hands-On Salesforce Data Cloud","description":"\u003cp\u003e\u003cb\u003eAll Indian Reprints of O'Reilly are printed in Grayscale\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLearn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.\u003c\/p\u003e\u003cp\u003eAuthor Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code\/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.\u003c\/p\u003e\u003cp\u003eThis book will help you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop a plan to execute a CDP project effectively and efficiently\u003c\/li\u003e\n\u003cli\u003eConnect Data Cloud to external data sources and build out a Customer 360 Data Model\u003c\/li\u003e\n\u003cli\u003eLeverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure\u003c\/li\u003e\n\u003cli\u003eUse Salesforce Data Cloud capabilities for identity resolution and segmentation\u003c\/li\u003e\n\u003cli\u003eCreate calculated, streaming, visualization, and predictive insights\u003c\/li\u003e\n\u003cli\u003eUse Data Graphs to power Salesforce Einstein capabilities Learn Data Cloud best practices for all phases of the development lifecycle\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout the Author\u003c\/h3\u003e\u003cp\u003eJoyce Kay Avila has more than 25 years as a business and technology leader. She has bachelor's and master's degrees in the fields of computer science and accounting business administration, and completed her PhD coursework in accounting information systems.\u003c\/p\u003e\u003cp\u003eJoyce holds 19 Salesforce certifications and accreditations, and is Tableau certified. She is a Salesforce All Star Ranger and a Salesforce Einstein Champion alumni. She is also certified in Snowflake and is a Snowflake Data Superhero.\u003c\/p\u003e\u003cp\u003eFor the Salesforce and Snowflake communities, Joyce produces a running series of how-to-videos on her YouTube channel. She is also the author of the O'Reilly book, Snowflake: The Definitive Guide.\u003c\/p\u003e","brand":"Shroff\/O'Reilly","offers":[{"title":"Default Title","offer_id":50506366124102,"sku":"9789355429568","price":1800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9789355429568_jpg.jpg?v=1790328265","url":"https:\/\/cb-india.com\/products\/hands-on-salesforce-data-cloud","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}