{"product_id":"influential-product-manager-how-to-lead-and-launch-successful-technology-products-paperback","title":"Influential Product Manager: How to Lead and Launch Successful Technology Products (Paperback)","description":"\u003cp\u003e\u003cb style=\"font-family: \" amazon ember arial sans-serif font-size:\u003eThis book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.\u003c\/b\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"font-family: \" amazon ember arial sans-serif font-size:\u003eProduct management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role.\u003c\/span\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003ci style=\"font-family: \" amazon ember arial sans-serif font-size:\u003eThe Influential Product Manager \u003c\/i\u003e\u003cspan style=\"font-family: \" amazon ember arial sans-serif font-size:\u003eteaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product?\u003c\/span\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"font-family: \" amazon ember arial sans-serif font-size:\u003eThis comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply.\u003c\/span\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cbr style=\"font-family: \" amazon ember arial sans-serif font-size:\u003e\u003cspan style=\"font-family: \" amazon ember arial sans-serif font-size:\u003eThis book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!\u003c\/span\u003e\u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003eAbout the Author\u003c\/h3\u003e\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:=\"\" padding:=\"\"\u003e\n\u003cspan style=\"box-sizing: border-box; font-weight: 700;\"\u003eKen Sandy \u003c\/span\u003ehas led teams at both fast-growth, early-stage companies (including MasterClass and Lynda.com) and larger companies attempting digital transformations. He has also worked for companies developing content and advertising platforms for independent publishers and startups creating mobile messaging and social networking solutions, and he has led business units based in the United States and China. \u003c\/div\u003e","brand":"BERRETT KOEHIER PUBLISHERS INC","offers":[{"title":"Default Title","offer_id":50506188816454,"sku":"9781523087464","price":3523.1,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/71AHbZWWWmL.jpg?v=1790322461","url":"https:\/\/cb-india.com\/products\/influential-product-manager-how-to-lead-and-launch-successful-technology-products-paperback","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}