{"product_id":"inspired-how-to-create-products-customers-love","title":"Inspired: How To Create Products Customers Love (Paperback)","description":"\u003cp\u003eSee what people are saying!\u003c\/p\u003e\u003cp\u003eCreating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything.\u003c\/p\u003e\u003cp\u003eWhy do some products make the leap to greatness while others don’t?\u003c\/p\u003e\u003cp\u003eHow do you decide which product opportunities to pursue?\u003c\/p\u003e\u003cp\u003eHow do you get evidence that the product you’re going to ask your engineering team to build will be successful?\u003c\/p\u003e\u003cp\u003eHow do you identify the minimal possible product that will be successful?\u003c\/p\u003e\u003cp\u003eHow do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?\u003c\/p\u003e\u003cp\u003eHow can you adapt Agile methods for commercial product environments?\u003c\/p\u003e\u003cp\u003eProduct management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You’ll find that there’s a very big difference between how the very best companies create products and all the rest.\u003c\/p\u003e","brand":"SHROFF\/SVPG PRESS","offers":[{"title":"Default Title","offer_id":50506202087494,"sku":"9789352131501","price":807.5,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/inspired_front_png.webp?v=1790322919","url":"https:\/\/cb-india.com\/products\/inspired-how-to-create-products-customers-love","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}