{"product_id":"iot-software-go-to-market-and-commercialization-report-2023","title":"IoT Software Go-to-Market \u0026 Commercialization Report 2023","description":"\u003cp\u003e\u003cspan style=\"color: rgb(34, 34, 34); font-size: 24px; font-weight: 700;\"\u003eQuestions answered\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat are the biggest pain points for IoT software development teams?\u003c\/li\u003e\n\u003cli\u003eHow often are new IoT software features released?\u003c\/li\u003e\n\u003cli\u003eHow do IoT vendors expect their revenue to change in the coming years?\u003c\/li\u003e\n\u003cli\u003eHow are IoT vendors expecting to change their prices in the next two years?\u003c\/li\u003e\n\u003cli\u003eWhat is the preferred go-to-market strategy of IoT vendors (a. pricing, b. billing, and c. distribution channels)?\u003c\/li\u003e\n\u003cli\u003eWhat are the most important factors for driving IoT customer adoption?\u003c\/li\u003e\n\u003cli\u003eWhich customer segments (regions\/industries\/company sizes) are the quickest adopters of IoT software?\u003c\/li\u003e\n\u003cli\u003eWhat are the biggest concerns that the customers have when adopting new IoT software?\u003c\/li\u003e\n\u003cli\u003eWhich marketing channels have had the most success for IoT vendors in the last two years?\u003c\/li\u003e\n\u003cli\u003eWhat are the main reasons for users not prolonging their subscriptions?\u003c\/li\u003e\n\u003cli\u003eWhich KPIs are vendors using to measure the success of their IoT software?\u003c\/li\u003e\n\u003cli\u003eWhich current IoT software and applications trends do companies foresee?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cb\u003eIoT Software Go-to-Market \u0026amp; Commercialization Report 2023 (PDF)\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eExecutive summary and survey highlights\u003c\/li\u003e\n\u003cli\u003e2. Introduction\u003c\/li\u003e\n\u003cli\u003e3. Software development\u003c\/li\u003e\n\u003cli\u003e4. Go-to-market strategy\u003c\/li\u003e\n\u003cli\u003e5. Software commercialization\u003c\/li\u003e\n\u003cli\u003e6 Trends\u003c\/li\u003e\n\u003cli\u003e7. End user vs. vendor perceptions\u003c\/li\u003e\n\u003cli\u003e8. Different types of software: IoT software\u003c\/li\u003e\n\u003cli\u003e8. Different types of software: IT software\u003c\/li\u003e\n\u003cli\u003e8. Different types of software: Mfg.\/eng.\/OT software\u003c\/li\u003e\n\u003cli\u003eAppendix\u003c\/li\u003e\n\u003cli\u003eMethodology\u003c\/li\u003e\n\u003cli\u003eAbout IoT Analytics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003eCompanies mentioned\u003c\/p\u003e\u003cp\u003eCognite  HiveMQ   Inductive Automation   Microsoft   MongoDB   Oracle   PTC   Palo Alto Networks    Red Hat   Schneider Electric  Siemens   Software AG\u003c\/p\u003e\u003ch3\u003eAbout the report\u003c\/h3\u003e\u003cp\u003eThe \u003cb\u003eIoT Software Go-to-Market \u0026amp; Commercialization Report 2023\u003c\/b\u003e is part of IoT Analytics’ ongoing coverage of \u003ca href=\"https:\/\/iot-analytics.com\/our-coverage\/iot-platforms-software\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cb\u003eIoT software and platforms\u003c\/b\u003e\u003c\/a\u003e. The information presented in this report is based on an extensive survey of IoT software vendors. The purpose is to inform other market participants about the go-to-market market strategy of vendors regarding IoT and related software (e.g., other IT and OT\/industrial software). Survey participants were selected randomly, and their knowledge was verified independently. To ensure complete objectivity, IoT Analytics did not alter or supplement any survey results and did not accept participants who were suggested by third parties. The IoT Analytics team added a number of examples to make some of the survey results more “real” for the reader (e.g., Pricing examples and Examples of successful marketing campaigns).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOur insights are trusted by global industry leaders\u003c\/strong\u003e\u003c\/p\u003e\u003cfigure\u003e\u003cspan class=\"et_pb_image_wrap \"\u003e\u003cimg decoding=\"async\" width=\"150\" height=\"74\" src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2018\/05\/abb_logo_grey_150x74_v2.png\" alt=\"abb_logo_grey\" title=\"abb_logo_grey_150x74_v2\" class=\"wp-image-121421 entered lazyloaded\" data-lazy-src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2018\/05\/abb_logo_grey_150x74_v2.png\" data-ll-status=\"loaded\" style=\"padding: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; position: relative; margin: 0px;\"\u003e\u003cimg decoding=\"async\" width=\"150\" height=\"74\" src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2018\/05\/samsung_logo_grey_150x74.png\" alt=\"samsung_logo_grey\" title=\"samsung_logo_grey_150x74\" class=\"wp-image-121416 entered lazyloaded\" data-lazy-src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2018\/05\/samsung_logo_grey_150x74.png\" data-ll-status=\"loaded\" style=\"background: transparent; margin: 0px; padding: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; position: relative;\"\u003e\u003c\/span\u003e\u003c\/figure\u003e\u003cfigure\u003e\u003cspan class=\"et_pb_image_wrap \"\u003e\u003cimg decoding=\"async\" width=\"150\" height=\"74\" src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2018\/05\/Microsoft_logo_grey_150x74.png\" alt=\"Microsoft_logo_grey\" title=\"Microsoft_logo_grey_150x74\" class=\"wp-image-121422 entered lazyloaded\" data-lazy-src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2018\/05\/Microsoft_logo_grey_150x74.png\" data-ll-status=\"loaded\" style=\"margin: 0px; padding: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; position: relative;\"\u003e\u003cimg decoding=\"async\" width=\"150\" height=\"74\" src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2021\/03\/logo-sony.png\" alt=\"logo-sony\" title=\"logo-sony\" class=\"wp-image-139261 entered lazyloaded\" data-lazy-src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2021\/03\/logo-sony.png\" data-ll-status=\"loaded\" style=\"background: transparent; padding: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; position: relative; margin: 0px;\"\u003e\u003c\/span\u003e\u003c\/figure\u003e\u003cp\u003e\u003cspan class=\"et_pb_image_wrap \"\u003e\u003cimg decoding=\"async\" width=\"150\" height=\"74\" src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2020\/05\/Siemens-logo.png\" alt=\"Siemens logo\" title=\"Siemens logo\" class=\"wp-image-135837 entered lazyloaded\" data-lazy-src=\"https:\/\/iot-analytics.com\/wp-content\/uploads\/2020\/05\/Siemens-logo.png\" data-ll-status=\"loaded\" style=\"margin: 0px; padding: 0px; outline: 0px; text-size-adjust: 100%; vertical-align: baseline; background: transparent; position: relative;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"IOT Analytics","offers":[{"title":"Single User License","offer_id":50506426941510,"sku":"IOTANALYTICS20","price":292500.0,"currency_code":"INR","in_stock":true},{"title":"Team User License","offer_id":50689512112198,"sku":"IOTANALYTICS20-2","price":390000.0,"currency_code":"INR","in_stock":true},{"title":"Enterprise Premium License","offer_id":50689512144966,"sku":"IOTANALYTICS20-3","price":585000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/iot-software-go-to-market-and-commercialization-report-2023.png?v=1791613158","url":"https:\/\/cb-india.com\/products\/iot-software-go-to-market-and-commercialization-report-2023","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}