{"product_id":"lean-ux-pcreating-great-products-with-agile-teams-3-e-paperback-p","title":"Lean UX, 3\/E (Paperback)","description":"\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eLean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eIn the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change--for the better.\u003c\/p\u003e\u003cul style=\"margin-top: 0px; margin-right: 0px; margin-left: 20px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\" margin-bottom:=\"\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eFacilitate the Lean UX process with your team with the Lean UX Canvas\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eEnsure every project starts with clear customer-centric success criteria\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eUnderstand the role of designer on a agile team\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eWrite and contribute design and experiment stories to the backlog\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eEnsure that design work takes place in every sprint\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eBuild product discovery into your team's \"velocity\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003e \u003c\/p\u003e\u003ch3 style=\"box-sizing: border-box; padding: 0px 0px 4px; margin: 0px; text-rendering: optimizelegibility; font-weight: 700; font-size: 18px; line-height: 24px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif\u003e  About the Author\u003c\/h3\u003e\u003cdiv class=\"a-section a-spacing-small a-padding-small\" style=\"box-sizing: border-box; margin-bottom: 0px; color: rgb(15, 17, 17); font-family: \" amazon ember arial sans-serif font-size:=\"\" padding:=\"\"\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 14px;\"\u003e\u003cstrong\u003eJeff Gothelf\u003c\/strong\u003e helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense \u0026amp; Respond as well as the self-published Lean vs Agile vs Design Thinking and Forever Employable. Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. Most recently Jeff co-founded Sense \u0026amp; Respond Press, a publishing house for practical business books for busy executives.\u003c\/p\u003e \u003cdiv style=\"box-sizing: border-box;\"\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: 0px 0px 14px;\"\u003e\u003cstrong\u003eJosh Seiden \u003c\/strong\u003eis a designer, author and coach who works with teams to create great products and services. He helps teams solve real problems for customers and create value for businesses.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; padding: 0px; margin: -4px 0px 14px;\"\u003eHe also works as a coach to help teams improve the way they work, build more effective collaborations, and enjoy the journey of product development. He helps companies create the culture, processes and practices to do great work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Shroff\/O'Reilly","offers":[{"title":"Default Title","offer_id":50506218307654,"sku":"9789355420039","price":900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9789355420039_xoow-99.jpg?v=1790323525","url":"https:\/\/cb-india.com\/products\/lean-ux-pcreating-great-products-with-agile-teams-3-e-paperback-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}