{"product_id":"new-science-of-customer-relationships","title":"New Science of Customer Relationships","description":"\u003cp\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA practical strategy guide for building profitable customer relationships using the latest AI science and tech\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe New Science of Customer Relationships: Delivering the One-to-One Promise with AI\u003c\/i\u003e is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.\u003c\/p\u003e\u003cp\u003eIn the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think\u003c\/li\u003e\n\u003cli\u003eSpecific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services\u003c\/li\u003e\n\u003cli\u003eDiscussions of ethical guidelines to guide your organization's data and customer communication practices\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, \u003ci\u003eThe New Science of Customer Relationships\u003c\/i\u003e is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHOMAS H. DAVENPORT\u003c\/b\u003eis a Co-Founder of the International Institute for Analytics. He’s also a Fellow at the MIT Initiative on the Digital Economy and a Senior Advisor to Deloitte Analytics. He teaches analytics and big data in executive programs at Babson, Harvard Business School, and the Sloan School of Business at MIT.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJIM STERNE \u003c\/b\u003eis the Founder of the eMetrics Summit and a Co-Founder and Board Chair of the Digital Analytics Association. He is the author of \u003ci\u003e101 Things You Should Know About Marketing Optimization Analysis, Social Media Metrics, \u003c\/i\u003eand \u003ci\u003eThe Devil’s Data Dictionary\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eTable of Contents\u003c\/p\u003e\u003cp\u003eAbout the Authors ix\u003c\/p\u003e\u003cp\u003eAcknowledgments xi\u003c\/p\u003e\u003cp\u003eIntroduction 1\u003c\/p\u003e\u003cp\u003eChapter 1 The Broken Promise of Customer Data and Technology 9\u003c\/p\u003e\u003cp\u003eChapter 2 The Future Is Here, but Unevenly Distributed 33\u003c\/p\u003e\u003cp\u003eChapter 3 Better AI: Generative AI as a Catalyst for Change 51\u003c\/p\u003e\u003cp\u003eChapter 4 Better Data 77\u003c\/p\u003e\u003cp\u003eChapter 5 Better Personalization and Hyper-Personalization 97\u003c\/p\u003e\u003cp\u003eChapter 6 Better Customer Voice Analysis and Action 115\u003c\/p\u003e\u003cp\u003eChapter 7 Better Task Automation with AI Agents 143\u003c\/p\u003e\u003cp\u003eChapter 8 Better Customer-Facing Operations 161\u003c\/p\u003e\u003cp\u003eChapter 9 Better Customer Analytics and Data Science 187\u003c\/p\u003e\u003cp\u003eChapter 10 Better Ethics 209\u003c\/p\u003e\u003cp\u003eChapter 11 The Customer of Tomorrow 225\u003c\/p\u003e\u003cp\u003eIndex 249\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506527277126,"sku":"9781394319541","price":2364.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/71mFsNOnHSL._SL1500.jpg?v=1790330890","url":"https:\/\/cb-india.com\/products\/new-science-of-customer-relationships","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}