{"product_id":"pocket-mba","title":"Pocket MBA","description":"\u003cp\u003e\u003cb\u003eSet yourself up for business success with this pocket-sized playbook\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003ePacked with research, stories, and practical tools you can apply immediately, \u003ci\u003eThe Pocket MBA\u003c\/i\u003e is an essential handbook for taking your business and your leadership to the next level. From mansplaining to motherhood, women face unique challenges when it comes to running a successful business\u003cb\u003e. \u003c\/b\u003eBut whatever challenges you personally face, \u003ci\u003eThe Pocket MBA \u003c\/i\u003eshares the insightful tips and strategies that will give you a head-start as a leader, manager, and owner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn four accessible parts, you’ll uncover the key components for a rock-solid team and a booming business. Whether you’re going it on your own or you’re working with a franchise, you’ll learn effective ways to:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLead yourself: Learn how to align your leadership with your values, and how to ground and centre yourself so that you can respond more effectively to challenges.\u003c\/li\u003e\n\u003cli\u003eLead your team: Get tips for recruiting and coaching staff so you can forge a happy, motivated, high-performing team of employees (who want to stick with you!).\u003c\/li\u003e\n\u003cli\u003eLead your clients: Learn the framework that will keep your clients happy and returning again and again—generating more positive reviews and word-of-mouth.\u003c\/li\u003e\n\u003cli\u003eLead your business: Discover practical models and metrics for assessing your ideas and making those critical business decisions.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for busy women in any industry, \u003ci\u003eThe Pocket MBA\u003c\/i\u003e is a short and sweet playbook that will help you grow your business into a thriving, profitable enterprise.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout The Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJODI COTTLE, \u003csmall\u003eMBA\u003c\/small\u003e,\u003c\/b\u003e is an award-winning entrepreneur and small-business owner. She currently operates a high-performing business within the world’s largest aesthetics franchise network, Laser Clinics Australia. She earned her Master of Business Administration at the University of Auckland in New Zealand.\u003cbr\u003e\u003c\/p\u003e\u003ch5\u003e\u003c\/h5\u003e\u003ch5\u003eTable Of Contents\u003c\/h5\u003e\u003cp\u003e\u003cb\u003ePart I: Leading Yourself 1\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1 Leadership mindset 5\u003c\/p\u003e\u003cp\u003e2 VACAS leadership styles 19\u003c\/p\u003e\u003cp\u003e3 Understanding your brain for effective leadership 39\u003c\/p\u003e\u003cp\u003e4 SCARE: An organisational neuroscience leadership model 55\u003c\/p\u003e\u003cp\u003eCase Study: Janine Allis and Boost Juice 72 Top Tips: Leading Yourself 77\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart II: Leading Your People 81\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e5 Recruiting staff and developing high performance 87\u003c\/p\u003e\u003cp\u003e6 Development and coaching models 105\u003c\/p\u003e\u003cp\u003eCase Study: Natalie Brennan and Muffin Break 116\u003c\/p\u003e\u003cp\u003eTop Tips: Leading Your People 119\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart III: Leading Your Customers 123\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e7 Setting your business apart 127\u003c\/p\u003e\u003cp\u003e8 The Sustainable Competitive Advantage framework 143\u003c\/p\u003e\u003cp\u003eCase Study: Z Energy 155 Top Tips: Leading Your Customers 160\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePart IV: Leading Your Business 163\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e9 Strategic models for business and finance 169\u003c\/p\u003e\u003cp\u003eCase Study: Strong Pilates 180\u003c\/p\u003e\u003cp\u003eTop Tips: Leading Your Business 184\u003c\/p\u003e\u003cp\u003eConclusion 187\u003c\/p\u003e\u003cp\u003eReferences and further reading 191\u003c\/p\u003e\u003cp\u003eCase study resource list 193\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506324639814,"sku":"9781394194575","price":1261.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1394194579.jpg?v=1790326883","url":"https:\/\/cb-india.com\/products\/pocket-mba","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}