{"product_id":"requiem-for-a-brand","title":"Requiem For A Brand","description":"\u003cp\u003eDrawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the knowledge consumer'.\u003cbr\u003e\u003cbr\u003eHe examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades. A new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(34, 34, 34); font-size: 24px; font-weight: 700;\"\u003eAbout the Author\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePradip Chanda\u003c\/strong\u003e is a management consultant., author, columnist and noted speaker on the subject of corporate turnarounds and start-ups. His book on turnaround management, \u003ci\u003eThe Second Coming: Creativity in Corporate Turnarounds \u003c\/i\u003ehas been widely acknowledged as a valuableguide for practising managers. An international edition titles \u003ci\u003eCorporate Turnaround; Strategies for Renewal \u003c\/i\u003eis distributed in many countries worldwide nad has been translated into Mandarin for distribution in China.\u003c\/p\u003e","brand":"Roli Books","offers":[{"title":"Default Title","offer_id":50506424680518,"sku":"9788174367921","price":380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9788174367921.jpg?v=1790329719","url":"https:\/\/cb-india.com\/products\/requiem-for-a-brand","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}