{"product_id":"retail-product-management-buying-and-merchandising-paperback","title":"Retail Product Management: Buying and merchandising,3rd Edition  (Paperback)","description":"\u003cp\u003eRetailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRetail Product Management\u003c\/i\u003e explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as \"Retail Marketing\", \"Retail Management\" and \"The Retail Environment\" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management.\u003c\/p\u003e\u003cp\u003eRetaining the popular style and elements of the first two editions, Rosemary Varley's \u003ci\u003eRetail Product Management\u003c\/i\u003e will continue to find favour with students and lecturers involved with retailing.\u003c\/p\u003e\u003ch5\u003eAbout the Author\u003c\/h5\u003e\u003cp\u003e\u003cstrong\u003eRosemary Varley\u003c\/strong\u003e\u003cstrong\u003e \u003c\/strong\u003eis Subject Director for Marketing and Retail at the London College of Fashion, UK. Prior to her academic career, she worked in product management and buying in a variety of retail businesses\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50506070130758,"sku":"9780415577588","price":4459.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51j6votSrFL.jpg?v=1790319059","url":"https:\/\/cb-india.com\/products\/retail-product-management-buying-and-merchandising-paperback","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}