{"product_id":"running-lean-3-e-piterate-from-plan-a-to-a-plan-that-works-p","title":"Running Lean, 3\/e","description":"\u003cp style=\"-webkit-tap-highlight-color: transparent; color: rgb(102, 102, 102); font-family: \" open sans margin:=\"\" padding:=\"\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eWe're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"-webkit-tap-highlight-color: transparent; color: rgb(102, 102, 102); font-family: \" open sans margin:=\"\" padding:=\"\"\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eIn this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product\/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul style=\"-webkit-tap-highlight-color: transparent; padding-right: 0px; padding-left: 20px; margin: 0px; list-style-position: initial; list-style-image: initial; color: rgb(102, 102, 102); font-family: \" open sans\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eDeconstruct your idea using a one-page Lean Canvas\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eStress-test your idea for desirability, viability, and feasibility\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eDefine key milestones charted on a traction roadmap\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eMaximize your team's efforts for speed, learning, and focus\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003ePrioritize the right actions at the right time\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eLearn how to conduct effective customer interviews\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eEngage your customers throughout the development cycle\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eContinually test your product with smaller, faster iterations\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli style=\"-webkit-tap-highlight-color: transparent; margin: 0px; padding: 2px 0px; list-style: disc;\"\u003e\u003cp\u003e\u003cspan style=\"font-family:arial,helvetica,sans-serif;\"\u003e\u003cspan style=\"color:#000000;\"\u003eFind a repeatable and scalable business model\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shroff Publishers \u0026 Distributors Pvt. Ltd.","offers":[{"title":"Default Title","offer_id":50506244948038,"sku":"9789355421869","price":1260.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/9789355421869_txa5-vj.jpg?v=1790324106","url":"https:\/\/cb-india.com\/products\/running-lean-3-e-piterate-from-plan-a-to-a-plan-that-works-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}