{"product_id":"social-media-marketing-workbook-2023","title":"Social Media Marketing Workbook, 2023","description":"\u003cp\u003eLearn SOCIAL MEDIA MARKETING in Plain English - Step by Step!\u003cbr\u003e\u003ci\u003eBuy the Social Media Book Used by \u003c\/i\u003e\u003ci\u003eStanford Continuing Studies\u003c\/i\u003e\u003ci\u003e to Teach Social Media Marketing.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eUpdated\u003c\/b\u003e - Fully updated for \u003cb\u003e2023, \u003c\/b\u003eincluding the concepts of \"Recommendation Engines\" vs. \"Traditional\" social media.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSocial Media Marketing explained. It's a PARTY and you are the PARTY THROWER.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePlatform-by-Platform - Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eRead the \u003cb\u003eReviews\u003c\/b\u003e - compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eLearn to \u003cb\u003eAdvertise on Social Media Platforms\u003c\/b\u003e without losing money\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eWatch \u003cb\u003eVideos\u003c\/b\u003e - view step-by-step companion VIDEOS that SHOW you how to use social media for your business.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eUse the \u003cb\u003eWorksheets\u003c\/b\u003e - download WORKSHEETS that guide you step-by-step for EACH platform - Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAccess \u003cb\u003eFree Tools\u003c\/b\u003e - access the companion Marketing Almanac with free tools for social media marketing!\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe #1 Bestselling Book on Social Media Marketing for Your Business\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eJason McDonald\u003c\/b\u003e - written by a successful practitioner of Social Media Marketing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eStanford University\u003c\/b\u003e - used by Dr. McDonald in his courses, both online and in face-to-face workshops\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eGot Questions?\u003c\/b\u003e - just Google 'Jason McDonald' and send a quick email or call.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.\u003cbr\u003eTable of Contents\u003cbr\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eIntroduction\u003c\/b\u003e - how this book works. How to access the companion worksheets and resources.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eSocial Media Marketing\u003c\/b\u003e - what it means to use social media for 'marketing.' It's a Party and you are the Party Thrower.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eContent Marketing\u003c\/b\u003e - Content is the 'food and entertainment' of your social media party. How to create a content marketing machine.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eFacebook\u003c\/b\u003e - understanding how to market, \"organically,\" on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eFacebook Ads - master the in's and out's of advertising on Facebook and Instagram.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eLinkedIn\u003c\/b\u003e - optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eTwitter\u003c\/b\u003e - Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eInstagram\u003c\/b\u003e - the #1 platform for visual shopping and consumer outreach. Both organic and advertising.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eYouTube\u003c\/b\u003e - the three uses of video - supportive, SEO, and sharing \/ viral plus native video on other platforms.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eTikTok\u003c\/b\u003e - the new kid on the block and how to use TikTok for B2C marketing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003ePinterest\u003c\/b\u003e - Pin it to win it on Pinterest\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cb\u003eEmail Marketing\u003c\/b\u003e - the Rodney Dangerfield of social media marketing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eSocial Media Marketing in PLAIN ENGLISH - step-by-step with a leading instructor from Stanford Continuing Studies.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(34, 34, 34); font-size: 32px; font-weight: 700;\"\u003eAbout the author\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJason McDonald\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/www.amazon.com\/Jason-McDonald\/e\/B007FTU7WA\/ref=aufs_dp_mata_dsk\" class=\"a-size-large a-link-normal\"\u003e\u003cspan style=\"color: rgb(51, 51, 51);\"\u003eExplore and master today's digital marketing. I write books on SEO (Search Engine Optimization), SMM (Social Media Marketing), and Google Ads (formerly called AdWords). Each book is updated twice a year - so you get the most up-to-date information on these three pillars of digital marketing.\u003c\/span\u003e\u003cbr\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003eThese books come from my classes for Stanford Continuing Studies, where I help small business owners, marketers, and entrepreneurs get to the top of Google, master the art and science of both organic and ads on social platforms like Facebook, Instagram, TikTok, LinkedIn, etc., and even optimize their online advertising on Google and YouTube.\u003c\/p\u003e\u003cp\u003eMY PASSION -\u003c\/p\u003e\u003cp\u003eMy passion is to take complex marketing topics and make them easy-to-understand for business owners and marketers. The style is practical, hands-on, and fun.\u003c\/p\u003e","brand":"Independently published","offers":[{"title":"Default Title","offer_id":50506293346374,"sku":"9798368326504","price":7486.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51UOcrgUW1L._SX384_BO1_204_203_200.jpg?v=1790325618","url":"https:\/\/cb-india.com\/products\/social-media-marketing-workbook-2023","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}