{"product_id":"the-art-of-crm-pstrong-proven-strategies-for-modern-customer-relationship-management-p","title":"Art of CRM","description":"\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\u003cb\u003eThis CRM masterclass gives you a proven approach to modern customer relationship management\u003c\/b\u003e\u003c\/p\u003e\u003ch4 style=\"margin: 0px; padding: 0px 0px 4px; font-family: Arial, sans-serif; text-rendering: optimizelegibility; font-size: 14px;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h4\u003e\u003cul style=\"margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eCombines technical knowledge and business experience to provide a powerful guide to CRM implementation\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4 style=\"margin: 0px; padding: 0px 0px 4px; font-family: Arial, sans-serif; text-rendering: optimizelegibility; font-size: 14px;\"\u003e\u003cstrong\u003eBook Description\u003c\/strong\u003e\u003c\/h4\u003e\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eCRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eIn The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eThrough clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eFatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eBringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.\u003c\/p\u003e\u003cp style=\"margin: -4px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eIf you're looking for an expert guide to real-world CRM implementations, this book is for you.\u003c\/p\u003e\u003ch4 style=\"margin: 0px; padding: 0px 0px 4px; font-family: Arial, sans-serif; text-rendering: optimizelegibility; font-size: 14px;\"\u003e\u003cstrong\u003eWhat you will learn\u003c\/strong\u003e\u003c\/h4\u003e\u003cul style=\"margin: 0px 0px 18px 20px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eDeliver CRM systems that are on time, on budget, and bring lasting value to organizations\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eBuild CRM that excels at operations, analytics, and collaboration\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eGather requirements effectively: identify key pain points, objectives, and functional requirements\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eDevelop customer insight through 360-degree client view and client profiling\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eTurn customer requirements into a CRM design spec\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eArchitect your CRM platform\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eBring machine learning and artificial intelligence into your CRM system\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eEnsure compliance with GDPR and other critical regulations\u003c\/li\u003e\n\u003cli style=\"margin: 0px 0px 0px 20px; overflow-wrap: break-word;\"\u003eChoose between on-premise, cloud, and hybrid hosting solutions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4 style=\"margin: 0px; padding: 0px 0px 4px; font-family: Arial, sans-serif; text-rendering: optimizelegibility; font-size: 14px;\"\u003e\u003cstrong\u003eWho this book is for\u003c\/strong\u003e\u003c\/h4\u003e\u003cp style=\"margin: 0px 0px 14px; padding: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\"\u003eCRM practitioners who want to update their work with new, proven techniques and approaches\u003c\/p\u003e\u003ch4 style=\"margin: 0px; padding: 0px 0px 4px; font-family: Arial, sans-serif; text-rendering: optimizelegibility; font-size: 14px;\"\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/h4\u003e\u003col style=\"color: rgb(136, 136, 136); margin-top: 0px; margin-right: 0px; margin-left: 22px; padding-right: 0px; padding-left: 0px; font-family: \" amazon ember arial sans-serif font-size:=\"\" margin-bottom:=\"\"\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eWhat is CRM?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eGetting to Know Your Customer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eConceptualizing the CRM Design from Business Requirements\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eArchitecting Your CRM Solution – Preparing for Today and Tomorrow\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eUtilizing Artificial Intelligence and Machine Learning in Your CRM Strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eGDPR and Regulatory Compliance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eCRM Integration Strategies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eCloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"margin: 0px; overflow-wrap: break-word;\"\u003e\u003cspan style=\"color:#000000;\"\u003eCRM Differentiators\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Packt Publishing","offers":[{"title":"Default Title","offer_id":50506200875078,"sku":"9781789538922","price":2475.25,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/smaller_hixm-zd.png?v=1790322880","url":"https:\/\/cb-india.com\/products\/the-art-of-crm-pstrong-proven-strategies-for-modern-customer-relationship-management-p","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}