{"product_id":"the-content-strategy-toolkit-2-e","title":"Content Strategy Toolkit, 2\/e","description":"\u003cp\u003eIn this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having \u003ci\u003eThe Content Strategy Toolkit\u003c\/i\u003e at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you’ll face.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIn this practical and relevant guide, you’ll learn how to:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eIdentify problems with your content and persuade your bosses it’s worth the time and resources to do it right\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAssemble a stellar team for your content project\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePrepare your organization for content transformation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eMake sense of your business environment and understand your audience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eAlign stakeholders on business goals and user needs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eSet a compass for your content and decide how to measure success\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCreate, maintain, and govern on-strategy content\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou’ll learn how to treat content like the strategic asset that it is.\u003c\/p\u003e\u003cp\u003e“Quality content increases value. Poor-quality content destroys value. It’s as simple as that. Meghan’s book has specifi c, practical, and immediately actionable ideas that will help you increase the quality of your content.” ―GERRY MCGOVERN, CEO, Customer Carewords\u003c\/p\u003e\u003cp\u003e“This second edition goes deep into three integral topics for content leaders― assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you’re looking to build a new practice or retool an existing one, this book will help you succeed.” ―NATALIE MARIE DUNBAR, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice\u003c\/p\u003e\u003ch3\u003eAbout the Author\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMeghan Casey\u003c\/b\u003e owns Do Better Content Consulting. She helps a wide variety of clients―from startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between―solve the messy content problems most organizations encounter every day.\u003c\/p\u003e\u003cp\u003eMeghan has also helped several agencies and clients build their capacity to do content strategy. Perhaps her proudest moments are when content strategy practitioners tell Meghan that the first edition of this book helped them launch their content strategy career, tackle a difficult content project, or get a promotion.\u003c\/p\u003e\u003cp\u003eA regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Meghan has been working with content and communications since 1996, after receiving her Bachelor of Arts degree in writing from Concordia College. She also holds a Master of Arts in nonprofit management from Hamline University.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":50506300588102,"sku":"9780138059279","price":3348.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/51WSR4YfDQL._SX646_BO1_204_203_200.jpg?v=1790325923","url":"https:\/\/cb-india.com\/products\/the-content-strategy-toolkit-2-e","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}