{"product_id":"value-proposition-design","title":"Value Proposition Design","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe authors of the internationalbestseller Business ModelGeneration explain how tocreate value propositions customers can’t resist\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eValueProposition Design\u003c\/span\u003e helpsyou tackle the core challenge of every business ― creating compelling productsand services customers want to buy. This highly practical book, paired with itsonline companion, will teach you the processes and tools you need to createproducts that sell.\u003c\/p\u003e\u003cp\u003eUsing the same stunning visual format as the authors’ global bestseller,Business Model Generation, this sequel explains how to use the “ValueProposition Canvas” to design, test, create, and manage products and servicescustomers actually want.\u003cspan class=\"a-text-italic\"\u003e\u003c\/span\u003eValueProposition Design isfor anyone who has been frustrated by new product meetings based on hunches andintuitions; it’s for anyone who has watched an expensive new product launchfail in the market. \u003c\/p\u003e\u003cp\u003eThe book will help you understand the patterns of greatvalue propositions, get closer to customers, and avoid wasting time with ideasthat won’t work. You’ll learn the simple process of designing and testing valuepropositions, that perfectly match customers’ needs and desires.In addition the book gives you exclusive access to an online companion onStrategyzer.com. You will be able to assess your work, learn from peers, anddownload pdfs, checklists, and more.\u003cspan class=\"a-text-italic\"\u003e\u003c\/span\u003eValueProposition Design isan essential companion to the ”Business Model Canvas” from Business ModelGeneration, a tool embraced globally by startups and large corporations such asMasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.Value Proposition Design gives you a proven methodology for success, with valuepropositions that sell, embedded in profitable business models.\"\u003c\/p\u003e\u003ch2\u003eABOUT THE AUTHOR\u003c\/h2\u003e\u003cp\u003eThe authors of “Value Proposition Design” are obsessed with bringing practical tools and processes to the fields of strategy, innovation, and entrepreneurship. They all share a common passion for making business concepts simple, beautiful, and applicable so that they become useful and indispensable in the lives of business professionals and organizations.\u003c\/p\u003e\u003cp\u003eThe team behind “Value Proposition Design” is the same as for the global bestseller, Business Model Generation, composed of Dr. Alexander Osterwalder, Dr. Yves Pigneur, Alan Smith, and completed by Greg Bernarda,, and Trish Papadakos.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDr. Alexander Osterwalder\u003c\/b\u003e and \u003cb\u003eAlan Smith\u003c\/b\u003e are co-founders of Strategyzer.com, a company specializing in tools to design, test, and manage strategies, business models and value propositions. Dr. Yves Pigneur is a professor of management and information systems at the University of Lausanne, Greg Bernarda is a consultant and certified Strategyzer coach specialized in strategy and innovation, Trish Papadakos is a renowned designer and photographer. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlex Osterwalder \u003c\/b\u003eDr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and demanded speaker. He co-founded Strategyzer, a software company specializing in tools and content for strategic management and innovation. Dr. Osterwalder invented the “Business Model Canvas,” the strategic management tool to design, test, build, and manage business models, which is used by companies like Coca Cola, GE, P\u0026amp;G, Mastercard, Ericsson, LEGO, or 3M. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD. Follow him online @alexosterwalder.\u003cb\u003eYves Pigneur\u003c\/b\u003e Dr. Yves Pigneur is co-author of Business Model Generation and a professor of management and information systems at the University of Lausanne. He has held visiting professorships in the United States, Canada, and Singapore. Yves is a frequent guest speaker on business models in universities, large corporations, entrepreneurship events, and international conferences. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eGreg Bernarda\u003c\/b\u003e Greg Bernarda is a thinker, creator and facilitator who supports individuals, teams and organizations with strategy and innovation. He works with inspired leaders to (re)design a future which employees, customers, and communities can recognize as their own. His projects have been with the likes of Colgate, Volkswagen, Harvard Business School and Capgemini. Greg is a frequent speaker; he co-founded a series of events on sustainability in Beijing; and is an advisor at Utopies in Paris. Prior to that, he was at the World Economic Forum for eight years setting up initiatives for members to address global issues. He holds an MBA (Oxford Saïd) and is a Strategyzer certified business model coach.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlan Smith\u003c\/b\u003e Alan is obsessed with design, business, and the ways we do them. A design-trained entrepreneur, he has worked across film, television, print, mobile, and web. Previously, he co-founded The Movement, an international design agency with offices in London, Toronto, and Geneva. He helped create the Value Proposition Canvas with Alex Osterwalder and Yves Pigneur, and the breakthrough design for Business Model Generation. He co-founded Strategyzer where he builds tools and content with an amazing team; helping business-people make stuff customers want. Follow him online @thinksmith.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTrish Papadakos\u003c\/b\u003e Trish is a designer, photographer, and entrepreneur. She holds a Masters in Design from Central St. Martins in London and Bachelor of Design from the York Sheridan Joint Program in Toronto. She teaches design at her alma mater, has worked with award-winning agencies, launched several businesses, and is collaborating for the third time with the Strategyzer team. Follow her photography on instagram @trishpapadakos.\u003c\/p\u003e\u003ch2\u003eTABLE OF CONTENTS\u003c\/h2\u003e\u003cp\u003e\u003cb\u003e1. Canvas\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e1.1 Customer Profile 10\u003c\/p\u003e\u003cp\u003e1.2 Value Map 26\u003c\/p\u003e\u003cp\u003e1.3 Fit 40\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2. Design\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e2.1 Prototyping Possibilities 74\u003c\/p\u003e\u003cp\u003e2.2 Starting Points 86\u003c\/p\u003e\u003cp\u003e2.3 Understanding Customers 104\u003c\/p\u003e\u003cp\u003e2.4 Making Choices 120\u003c\/p\u003e\u003cp\u003e2.5 Finding the Right Business Model 142\u003c\/p\u003e\u003cp\u003e2.6 Designing in Established organizations 158\u003c\/p\u003e\u003cp\u003e\u003cb\u003e3. Test\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e3.1 What to Test 188\u003c\/p\u003e\u003cp\u003e3.2 Testing Step-by-Step 196\u003c\/p\u003e\u003cp\u003e3.3 Experiment library 214\u003c\/p\u003e\u003cp\u003e3.4 Bringing it All Together 238\u003c\/p\u003e\u003cp\u003e\u003cb\u003e4. Evolve\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e4.1 Create Alignment 260\u003c\/p\u003e\u003cp\u003e4.2 Measure \u0026amp; Monitor 262\u003c\/p\u003e\u003cp\u003e4.3 Improve Relentlessly 264\u003c\/p\u003e\u003cp\u003e4.4 Reinvent Yourself Constantly 266\u003c\/p\u003e\u003cp\u003e4.5 Taobao: Reinventing (E-)Commerce 268\u003c\/p\u003e\u003cp\u003eGlossary 276\u003c\/p\u003e\u003cp\u003eCore Team 278\u003c\/p\u003e\u003cp\u003ePrereaders 279\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Default Title","offer_id":50506294919238,"sku":"9781118968055","price":2734.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2797\/1142\/files\/1118968050.jpg?v=1790325675","url":"https:\/\/cb-india.com\/products\/value-proposition-design","provider":"Computer Bookshop (India) Pvt Ltd","version":"1.0","type":"link"}