• 2017 UPDATED EDITION: August Update - master the AdWords Search Network, Display Network and Remarketing
• Read the Reviews - compare the REAL REVIEWS of this book to the FAKE (?) REVIEWS of other books
• Learn to Advertise Your Business on Google without losing money
• Watch Videos - view step-by-step companion VIDEOS that SHOW you how to use ADWORDS effectively
• Use the Worksheets - download WORKSHEETS that guide you step-by-step to AdWords success.
• Access Free Tools - access the companion ADWORDS TOOLBOOK with free tools for Google AdWords, a $29.99 value!

The #1 Bestselling Workbook on Google AdWords Advertising for Your Business

• Jason McDonald - written by a successful practitioner of AdWords. Just Google 'AdWords Expert Bay Area.'
• Stanford University - used by Dr. McDonald in his courses, both online and in face-to-face workshops
• Got Questions? - just Google 'Jason McDonald' and send a quick email or call.
• Rebate Offer - each AdWords Book 2017 contains a $10 off survey offer.

Table of Contents

1. AdWords Gotchas - identify and fix the four main 'AdWords Gotchas' that may be costing you a LOT OF MONEY
2. Keywords - find and leverage transactional keywords that make you money and nix ones that lose you money.
3. The AdWords Search Network - optimize your Google Search Network efforts in AdWords step-by-step.
4. Google Display Network - avoid rip offs in the GDN, and optimize for placements and strategies that truly work
5. YouTube - Google's subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
6. Metrics - Learn what you can and should measure in AdWords, and use this data to optimize your RETURN ON AD SPEND (ROAS)
7. Tools - Includes a free companion AdWords Toolbook, with hundreds of FREE tools to master AdWords better, faster, cheaper.