UX for Lean Startups: Faster, Smarter User Experience Research and Design

Great user experiences (UX) are essential forproducts today, but designing one can be a lengthy and expensive process. Withthis practical, hands-on book, you’ll learn how to do it faster and smarterusing Lean UX techniques. UX expert Laura Klein shows you what it takes togather valuable input from customers, build something they’ll truly love, andreduce the time it takes to get your product to market.

Noprior experience in UX or design is necessary to get started. If you’re anentrepreneur or an innovator, this book puts you right to work with proven tipsand tools for researching, identifying, and designing an intuitive, easy-to-useproduct.

• Determine whether people will buy your product before you build it
• Listen to your customers throughout the product’s lifecycle
• Understand why you should design a test before you design a product
• Get nine tools that are critical to designing your product
• Discern the difference between necessary features and nice-to-haves
• Learn how a Minimum Viable Product affects your UX decisions
• Use A/B testing in conjunction with good UX practices
• Speed up your product development process without sacrificing quality