B2B Technology Marketplaces Market Report 2024–2030

Questions answered

• Which technologies are used for building B2B technology marketplaces?
• Which are the leading B2B marketplaces and some of their case studies?
• Which new business models do B2B technology marketplaces allow?
• How much is spent on B2B technology marketplaces today, and what will it look like in 2030?
• How do cloud marketplaces differentiate from each other?
• How do industrial automation sellers position themselves and their marketplaces?
• What benefits are companies seeing from opening their own B2B technology marketplace and from selling on a B2B technology marketplace?
• What are the trends and challenges when it comes to B2B technology marketplaces?
• How much market share do leading B2B marketplace platform providers have?

Companies mentioned

ABB AWS Advantech AppDirect Azure Cancom CloudBlue CrowdStrike Google Mirakl Oro PTC Phoenix Contact RedHat SAP Salesforce Schneider Electric Siemens Splunk Spryker Tackle VMware Verizon Zuora

About the report

The B2B Technology Marketplaces Market Report 2024–2030 is part of IoT Analytics’ ongoing coverage of IoT software and platforms. The information presented in this report is based on the results of multiple surveys, secondary research, and qualitative research, i.e., interviews with cloud experts, sellers, and end users between May and December 2023. The document includes definitions for the B2B technology marketplace, marketplace platform providers, adoption drivers, competitive landscapes, key trends and developments, and case studies.

The main purpose of this document is to help our readers understand the current landscape of B2B technology marketplaces by defining, sizing, and analyzing the market.

What are digital B2B technology marketplaces?

Digital B2B Technology Marketplaces are online platforms that enable commercial transactions of technology products between businesses. These platforms are distinct from other types of B2B marketplaces due to their specific focus on technology products.

This analysis does not include B2C technology marketplaces. The functionalities and ecosystems of B2C marketplaces differ significantly from those of B2B marketplaces, as they are designed to cater to individual consumers rather than businesses.

Similarly, B2B non-technology marketplaces are not part of this discussion. The aim is to understand the unique dynamics, challenges, and opportunities within the technology sector.

IoT Analytics excludes single-seller B2B technology marketplaces from this report, as single-seller online platforms are considered eCommerce websites and not marketplaces.

Digital B2B Technology Marketplaces are a significant component of the modern tech sector. They provide a platform for businesses to engage in commercial transactions of technology products, contributing to the growth and innovation in the sector. Further research and analysis are required to fully understand their impact and potential.

There are four main actors in a digital B2B technology marketplace ecosystem

1. Marketplace platform providerPlatform providers are companies that build and maintain a marketplace platform.
2. Marketplace operatorThe marketplace operator owns and manages the platform.
3. Marketplace sellerThe marketplace seller is a third-party seller that sells its products and/or services on a marketplace.
4. Marketplace customerThe marketplace customer is a buyer that purchases products and/or services from vendors on a marketplace.

B2B technology marketplace spending

Software has emerged as the fastest-growing category. This surge is largely attributed to the widespread adoption of cloud and Software as a Service (SaaS) solutions.

Hardware, while accounting for less than half of the spending in B2B technology marketplaces in 2022, has experienced moderate growth. This is due to factors such as high upfront costs and longer product life cycles.

Lastly, Services have seen a steady, albeit slower, growth. This trend is influenced by the rise of “as-a-service” models, including maintenance and support.

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