Designing for Performance: Weighing Aesthetics and Speed

As a web designer, you encounter tough choiceswhen it comes to weighing aesthetics and performance. Good content, layout,images, and interactivity are essential for engaging your audience, and each ofthese elements have an enormous impact on page load time and the end-userexperience. In this practical book, Lara Hogan helps you approach projects withpage speed in mind, showing you how to test and benchmark which design choicesare most critical.

To get started, all you need are basic HTMLand CSS skills and Photoshop experience.

Topics include:

• The impact of pageload time on your site, brand, and users
• Page speed basics: howbrowsers retrieve and render content
• Best practices foroptimizing and loading images
• How to clean up HTMLand CSS, and optimize web fonts
• Mobile-first designwith performance goals by breakpoint
• Using tools to measureperformance as your site evolves
• Methods for shaping anorganization’s performance culture