Digital Transformation Canvas
Digital Transformation Canvas
By: Marc K. Peter | Publisher: FT Press | Year: 2024
ISBN: 9781292466194
MRP: Rs. 3,723.02
You Pay: Rs. 2,978.22
You save: Rs. 744.80 ( 20% )
Usually ships in 2-3 days
Reward points: 29 points
Available for delivery worldwide.
Description
A practical step-by-step guide to building your digital transformation master plan
The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.
Key features include:
- multiple checklists and templates you can use in your organisation
- short case studies in each chapter to help you further engage with the subject and understand the objectives
- over 80 illustrations to support your understanding of how to apply content into practice
The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
About the Author
Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.