Lean Branding: Creating Dynamic Brands to Generate Conversion
Lean Branding: Creating Dynamic Brands to Generate Conversion
By: Laura Busche | Publisher: Shroff/O'Reilly | Year: 2014
ISBN: 9789351108085
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Description
Every day, thousands of passionate developers come upwith new startup ideas but lack the branding know-how to make them thrive. Ifyou count yourself among them, Lean Branding is here to help.
This practical toolkit helps you build your own robust,dynamic brands that generate conversion. You’ll find over 100 DIY brandingtactics and inspiring case studies, and step-by-step instructions for buildingand measuring 25 essential brand strategy ingredients, from logo design todemo-day pitches, using The Lean Startup methodology’s Build-Measure-Learnloop.
Learn exactly what a brand is—and what itisn’t Build a minimal set of brand ingredients that are viable in themarketplace: brand story, brand symbols, and brand strategy Measure yourbrand ingredients by using meaningful metrics to see if they meet yourconversion goals Pivot your brand ingredients in new directions based onwhat you’ve learned—by optimizing rather than trashing Focus specificallyon brand story, symbols, or strategy by following the Build-Measure-Learnchapters that applyEvery day, thousands of passionate developers come up withnew startup ideas but lack the branding know-how to make them thrive. If youcount yourself among them, Lean Branding is here to help.
This practical toolkit helps you build your own robust,dynamic brands that generate conversion. You’ll find over 100 DIY brandingtactics and inspiring case studies, and step-by-step instructions for buildingand measuring 25 essential brand strategy ingredients, from logo design todemo-day pitches, using The Lean Startup methodology’s Build-Measure-Learnloop.
Learn exactly what a brand is—and what itisn’t Build a minimal set of brand ingredients that are viable in themarketplace: brand story, brand symbols, and brand strategy Measure yourbrand ingredients by using meaningful metrics to see if they meet yourconversion goals Pivot your brand ingredients in new directions based onwhat you’ve learned—by optimizing rather than trashing Focus specificallyon brand story, symbols, or strategy by following the Build-Measure-Learnchapters that apply