Techniques of Visual Persuasion
Techniques of Visual Persuasion
By: Larry Jordan | Publisher: Pearson Education | Year: 2020
ISBN: 9780136766797
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Description
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve:
- Persuasive techniques
- Communication skills
- Business presentations
- Photos and images
- Videos and motion graphics
To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
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