UX for Dummies
UX for Dummies
By: Donald Chesnut | Publisher: Wiley India | Year: 2014
ISBN: 9788126552252
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Description
UX (User Experience) is a rapidly growing field that marries web design, user research, business planning and data analysis to focus an organization’s web presence on the needs of their clients and customers. UX for Dummies is a hands-on guide that shows you how to use the tools and techniques of User Experience in order to put into practice an effective UX strategy that aligns with the organization’s business goals.
About the Author
Kevin P Nichols is currently a Director and the Practice Lead for Content Strategy at SapientNitro, one of the World's leading User Experience consultancies and practitioners, based in the US. Kevin is a regular conference speaker and author, as well as writing a novel on Cape Cod in his spare time. Donald Chesnut is SapientNitro's Chief Experience Officer and the global lead for SapientNitro's User Experience practice. Over the course of his 17 years as a user experience designer, he has worked with some of the world's leading brands, including Disney, HSBC, Target, The Wall Street Journal, United Airlines, BP, Citibank, Associated Press, UBS, Sprint, PetSmart, JetBlue, Staples and Unilever.