Fundamentals of Writing For Marketing And Public Relations

This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner.

Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as

• News releases
• Newsletters
• Brochures
• Web copy
• Social media (blogs and microblogs)
• Pitch letter and media kit.

Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.

About the Author

Janet Mizrahi is a continuing lecturer in the Writing Program at the University of California, Santa Barbara. Her teaching focus is professional writing for business, public relations, marketing and journalism. Prior to her academic career, Ms. Mizrahi was a journalist at a daily newspaper where she wrote feature articles, a column, book reviews, and magazine pieces. She has worked as a marketing communications writer in a variety of industries and most recently served as the editor of health-oriented e-commerce websites and as a marcom writer for a software firm. She is the editor and writer of an e-newsletter and a frequent presenter at the Association of Business Communication. She received her BA from the University of California, Berkeley, and her MA from the University of California Los Angeles.